Automation
One of the most important advantages of contextual advertising is automation, which allows advertisers to deliver messages to a specific recipient without having to search for them.
Flexible
Targeting ads to potential customers is subject to the advertiser's independent decision. They can exclude or include forms of targeting in any way they want. By making the appropriate selection of gender, age, devices, location or interests, they can limit its broadcast, so that not every user will see it.
Easy control and optimization
It is worth checking and optimizing the content, settings, it can be limited in several ways. Exclusions are made based on e.g. keywords, subpage addresses, domain and page topics. The appropriate selection of exclusions is based on our target audience.
Precise
This form of advertising will be displayed to the user if a specific keyword is found on a given page. An interesting option is the ability to select a specific page within services or to choose to promote ads throughout the service, but within a specific website.
Pocket friendly
Contextual advertising is cost-effective and does not require a large investment, and at the same time its reach will be wider, which allows you to arouse interest in your website.
Accurate
The ads are displayed on pages whose content is related to the ads being promoted. The ads are displayed to users who browse the content and also see ads that are related to the content of the page.
Disadvantages of contextual advertising
When using contextual targeting, you may find that the ads become very intrusive and annoying to the user. In such a situation, the user simply ignores them. The ads may appear next to competitors' ads, reducing the chance of a conversion rate.
It's similar with reaching a customer who is focused on searching 99 acres database for content. It's usually the case that when they see ads, they won't click on them because the most important thing for them is text information.
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Summary
Advertisements are placed on a website depending on the content it contains. Its thematic connection to the page on which it is displayed means that we are displayed to the user when it is important to them. Each contextual ad needs its own, unique landing page, which the user will reach after clicking. Then the only step to success will be for the user to make a conversion. Remember that contextual advertising does not violate the user's privacy.
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