..storiesresourcestopicsresearch Insightstraining & Educationeventsadvertisepurposeful Marketing > Purpose-washing: How To Do It Rightby Kim Moutsos| Published: September , | Content Operationsfast philippines phone number library Company Predicted Would Bring “a Great Reckoning For Corporate Purpose.”employees Left Companies Based On Differing Values, And Consumers Boycotted Brands Based On Social Stances And Values.whether Or Not There’s Been A True Reckoning, Brands Face Pressure To Show They Care About More Than Turning A Profit. Study After Study Shows Consumers Want To Know And Adjust Their Spending Based On Brands’ Values.
But Stating Values Isn’t Enough. Consumers Won’t Stand For “purpose-washing” Brands (Appearing Committed To A Social Issue Without Actively Supporting It Or, Worse, Acting In Conflict With It.)if You’re Involved In Content, Marketing, Or Communications, I’m Not Telling You Anything You Don’t Know. You Already Feel The Heat.that’s Why Several Experts Presenting In The Purposeful Marketing Track At Content Marketing World This Year Recently Proffered Their Advice On How To Do Purposeful Marketing Well In A Discussion On Twitter Spaces.
