Factors that influence your e-commerce sales
Posted: Tue Dec 03, 2024 7:23 am
First of all, it is no longer news that e-commerce sales continue to grow. The expansion was accelerated amid social isolation and the pandemic. In the last 5 years, the number of e-commerce sales jumped to 191%, especially in 2020 and 2021, which represented an increase of 40% and 21% respectively.
Brazilian retail definitely needed to migrate and adapt to the online environment. Furthermore, it ended up forcing consumers to change their consumption behavior.
The behavior of the new consumer
After experiencing all this convenience, the customer decided to include the wholesale email list new habit in their routine and will continue to shop online, even after in-person activities resume.
However, the difference is that consumers now do much more research before making a purchase. Around 92% of consumers prefer to see another user's experience rather than simply see an advertisement when making a purchase. This is when the power of testimonials and reviews becomes apparent across all communication channels.
In addition, a new Google update will give priority to pages that have reviews within your e-commerce and that may have a better ranking using this strategy.
Therefore, below, we have put together a list of factors and actions that are worth keeping an eye on.
Market research for e-commerce
Firstly, research is essential to support planning with reliable market information, without common sense ideas or “guesses”. In this context, it is interesting to investigate:
consumption habits;
preferred payment methods;
competition analysis;
customer satisfaction;
brand recognition.
Social media
Creating profiles on the main social networks, such as Facebook, Instagram, Twitter, TikTok, YouTube and WhatsApp, is a good strategy to generate engagement and attract traffic to the online store.
However, it is important to use market research data to identify your audience's preferred touchpoints. This way, you can create pages only on the networks that your consumers usually browse. In addition, it is essential to keep profiles updated with relevant content. Most of the time, customers like to see other experiences and understand more about your product or brand.
Optimized website
For the user to have a good shopping experience, it is essential that the e-commerce page is easy to navigate and has a pleasant layout. Here are some important aspects:
SEO;
responsiveness: automatic adaptation to different screen formats, including mobile devices;
full description of products and quality photos;
secure and easy checkout;
Reviews from your customers help increase the average number of visits to your website.
Paid Media
To increase sales in e-commerce, it is necessary to attract more consumers. Sponsored ads stand out in this context because they allow you to expand the reach of your actions on social networks, displays, apps, YouTube, among others.
However, to achieve positive results, it is essential to segment campaigns to reach people who are most aligned with the business's market fit. Also remember to use photos, videos and creative content on your ad pages.
Brazilian retail definitely needed to migrate and adapt to the online environment. Furthermore, it ended up forcing consumers to change their consumption behavior.
The behavior of the new consumer
After experiencing all this convenience, the customer decided to include the wholesale email list new habit in their routine and will continue to shop online, even after in-person activities resume.
However, the difference is that consumers now do much more research before making a purchase. Around 92% of consumers prefer to see another user's experience rather than simply see an advertisement when making a purchase. This is when the power of testimonials and reviews becomes apparent across all communication channels.
In addition, a new Google update will give priority to pages that have reviews within your e-commerce and that may have a better ranking using this strategy.
Therefore, below, we have put together a list of factors and actions that are worth keeping an eye on.
Market research for e-commerce
Firstly, research is essential to support planning with reliable market information, without common sense ideas or “guesses”. In this context, it is interesting to investigate:
consumption habits;
preferred payment methods;
competition analysis;
customer satisfaction;
brand recognition.
Social media
Creating profiles on the main social networks, such as Facebook, Instagram, Twitter, TikTok, YouTube and WhatsApp, is a good strategy to generate engagement and attract traffic to the online store.
However, it is important to use market research data to identify your audience's preferred touchpoints. This way, you can create pages only on the networks that your consumers usually browse. In addition, it is essential to keep profiles updated with relevant content. Most of the time, customers like to see other experiences and understand more about your product or brand.
Optimized website
For the user to have a good shopping experience, it is essential that the e-commerce page is easy to navigate and has a pleasant layout. Here are some important aspects:
SEO;
responsiveness: automatic adaptation to different screen formats, including mobile devices;
full description of products and quality photos;
secure and easy checkout;
Reviews from your customers help increase the average number of visits to your website.
Paid Media
To increase sales in e-commerce, it is necessary to attract more consumers. Sponsored ads stand out in this context because they allow you to expand the reach of your actions on social networks, displays, apps, YouTube, among others.
However, to achieve positive results, it is essential to segment campaigns to reach people who are most aligned with the business's market fit. Also remember to use photos, videos and creative content on your ad pages.