Increase Amazon Sales with Sponsorships
Posted: Tue Dec 03, 2024 7:20 am
At the top of the list of the most well-known and appreciated e-commerce sites inaustralia phone number list the world, Amazon is undoubtedly the main point of reference for all those people who prefer online shopping. The Amazon catalog is among the most varied available and allows you to make purchases in complete comfort and tranquility in practically any product category . Despite being so well-known for its e-commerce functionality, Amazon actually also offers a wide choice of solutions in the field of advertising.
Thanks to Amazon Advertising , it is possible to exploit the potential of Amazon to promote your business and your products or services, exactly as in traditional online marketing campaigns. However, before analyzing specifically the advertising tools that Amazon makes available to those who want to use the platform for brand awareness or simply increase sales, it is necessary to better understand what it is and how it works.
Amazon Advertising: How Does It Work?
Amazon Advertising can be defined as a platform that is born from the fusion of the old marketing solutions offered by the site, including Amazon Advertising Platform and Amazon Marketing Service. The main advantage of using this platform is the possibility for companies to reach a large portion of consumers, thus quickly making their brand known and exponentially increasing sales .
As one of the most visited and used e-commerce sites by global consumers, Amazon is often the best solution to position yourself on the market and create healthy competition within your industry. Among the many possibilities offered by Amazon Advertising when it comes to marketing strategies, the most interesting and used by companies is the so-called pay per click advertising or PPC.
Pay per click advertising is essentially based on sponsored ads , or paid ads. When a user searches on Amazon, the internal search engine returns a series of results, among which it is possible to identify both organic results and sponsored results.
When a user clicks on a sponsored ad and is redirected to the product page, the advertiser will have to pay for the advertising. In this way, Amazon differs from other competing companies engaged in advertising, which usually take into account simple views and not only clicks.
WOULD YOU LIKE TO DO AMAZON ADV BUT YOU'RE NOT SURE HOW IT WORKS? WE'LL TAKE CARE OF IT
The options offered by Amazon Advertising
However, PPC advertising is not the only advertising solution offered by Amazon to increase sales on the marketplace , as advertisers also have the opportunity to access some interesting alternative tools. Among these, it is worth mentioning for example Sponsored Brands , which were created with the aim of increasing brand awareness, or to highlight certain brands and make them known, especially in the case of brands that have recently entered the market.
Those looking for a quick and effective solution to increase customer loyalty can rely on Amazon Stores , personalized stores that offer insights to monitor not only the amount of sales but also other key information such as user traffic.
Last but not least, are the display and video ads that Amazon allows you to customize according to your needs. To do this, you can use the Amazon DSP tool that offers advanced customization functions and leaves the advertiser the choice of managing the ads independently or having them managed directly by Amazon.
If we are talking about advertising tools connected to Amazon but at the same time capable of retargeting outside the site , we must take into consideration display ads. With display ads, a user, after having carried out a search or viewed a product page on Amazon, sees the product itself or other products related to it appear in the form of a banner even when they are browsing on a different site.
Selling on Amazon: The Benefits of Choosing Advertising
Once you understand how Amazon Advertising works, it is necessary to highlight the advantages that come from using this platform in practice. The first advantage, and also the most obvious, is the ability of the site itself to address a wide variety of people around the world and at any time of the day.
Thanks to Amazon Advertising , it is possible to exploit the potential of Amazon to promote your business and your products or services, exactly as in traditional online marketing campaigns. However, before analyzing specifically the advertising tools that Amazon makes available to those who want to use the platform for brand awareness or simply increase sales, it is necessary to better understand what it is and how it works.
Amazon Advertising: How Does It Work?
Amazon Advertising can be defined as a platform that is born from the fusion of the old marketing solutions offered by the site, including Amazon Advertising Platform and Amazon Marketing Service. The main advantage of using this platform is the possibility for companies to reach a large portion of consumers, thus quickly making their brand known and exponentially increasing sales .
As one of the most visited and used e-commerce sites by global consumers, Amazon is often the best solution to position yourself on the market and create healthy competition within your industry. Among the many possibilities offered by Amazon Advertising when it comes to marketing strategies, the most interesting and used by companies is the so-called pay per click advertising or PPC.
Pay per click advertising is essentially based on sponsored ads , or paid ads. When a user searches on Amazon, the internal search engine returns a series of results, among which it is possible to identify both organic results and sponsored results.
When a user clicks on a sponsored ad and is redirected to the product page, the advertiser will have to pay for the advertising. In this way, Amazon differs from other competing companies engaged in advertising, which usually take into account simple views and not only clicks.
WOULD YOU LIKE TO DO AMAZON ADV BUT YOU'RE NOT SURE HOW IT WORKS? WE'LL TAKE CARE OF IT
The options offered by Amazon Advertising
However, PPC advertising is not the only advertising solution offered by Amazon to increase sales on the marketplace , as advertisers also have the opportunity to access some interesting alternative tools. Among these, it is worth mentioning for example Sponsored Brands , which were created with the aim of increasing brand awareness, or to highlight certain brands and make them known, especially in the case of brands that have recently entered the market.
Those looking for a quick and effective solution to increase customer loyalty can rely on Amazon Stores , personalized stores that offer insights to monitor not only the amount of sales but also other key information such as user traffic.
Last but not least, are the display and video ads that Amazon allows you to customize according to your needs. To do this, you can use the Amazon DSP tool that offers advanced customization functions and leaves the advertiser the choice of managing the ads independently or having them managed directly by Amazon.
If we are talking about advertising tools connected to Amazon but at the same time capable of retargeting outside the site , we must take into consideration display ads. With display ads, a user, after having carried out a search or viewed a product page on Amazon, sees the product itself or other products related to it appear in the form of a banner even when they are browsing on a different site.
Selling on Amazon: The Benefits of Choosing Advertising
Once you understand how Amazon Advertising works, it is necessary to highlight the advantages that come from using this platform in practice. The first advantage, and also the most obvious, is the ability of the site itself to address a wide variety of people around the world and at any time of the day.