The Hashtag Mix for Instagram in TheContentPlanner Case
Posted: Tue Dec 10, 2024 10:18 am
Not long ago I came across an interview with the creator of TheContentPlanner. I'll skip over the whole story (very interesting, you can find it here in the original), to focus on her Instagram strategy in terms of hashtags. It is on Instagram, in fact, that this entrepreneur created her business and cultivated her user base.
Katherine Gaskin – this is her name – regularly creates groups of “long tail” hashtags (so almost exclusively “niche” and “not very popular” hashtags), with the aim of avoiding the axe of the poor visibility of the Instagram algorithm and of dispersing views towards non-target users, thus increasing the engagement rate for each post in relation to the reach of the post itself over time.
These groups of hashtags are therefore divided along the oman whatsapp shopping data groups that I listed before, but in turn they are sub-categorized on the basis of their buyer personas (the specific types of customers). So, for example, there is the group of niche hashtags for fashion bloggers, one for social media marketing professionals, one for those who manage an e-commerce, etc.
Each group of hashtags is associated with the images that best represent the expected benefits of the product for that specific group of potential customers. She herself says, in one point (I translate freely):
…at the beginning I started with a few followers, less than 400. However, my content was strongly targeted to my niche of users, who I knew very well because they were exactly like me. They were women who independently managed their own business, within a certain age range, living mainly in certain areas of the USA, with a specific circle of interests and with an aesthetic sense that I recognize.
If you know your target user so thoroughly, you don't necessarily need 30,000 followers to sell your product. Already with a few hundred followers I had started to make my first online sales.
It is clear, therefore, that an Instagram strategy linked to hashtags makes sense when you do not look for vanity metrics (the number of followers or likes), but instead orient all social activity towards supporting broader corporate goals .
Also interesting is the whole topic related to selling on Instagram. In this regard, we point out two main articles, to date: “ selling with Instagram Checkout ” and “the new generations on Instagram (they really know how to sell)”
If there are topics you would like to learn more about or specific questions regarding the effective use of hashtags on Instagram or the Marketing Strategy on Instagram, do not hesitate to contact us
Katherine Gaskin – this is her name – regularly creates groups of “long tail” hashtags (so almost exclusively “niche” and “not very popular” hashtags), with the aim of avoiding the axe of the poor visibility of the Instagram algorithm and of dispersing views towards non-target users, thus increasing the engagement rate for each post in relation to the reach of the post itself over time.
These groups of hashtags are therefore divided along the oman whatsapp shopping data groups that I listed before, but in turn they are sub-categorized on the basis of their buyer personas (the specific types of customers). So, for example, there is the group of niche hashtags for fashion bloggers, one for social media marketing professionals, one for those who manage an e-commerce, etc.
Each group of hashtags is associated with the images that best represent the expected benefits of the product for that specific group of potential customers. She herself says, in one point (I translate freely):
…at the beginning I started with a few followers, less than 400. However, my content was strongly targeted to my niche of users, who I knew very well because they were exactly like me. They were women who independently managed their own business, within a certain age range, living mainly in certain areas of the USA, with a specific circle of interests and with an aesthetic sense that I recognize.
If you know your target user so thoroughly, you don't necessarily need 30,000 followers to sell your product. Already with a few hundred followers I had started to make my first online sales.
It is clear, therefore, that an Instagram strategy linked to hashtags makes sense when you do not look for vanity metrics (the number of followers or likes), but instead orient all social activity towards supporting broader corporate goals .
Also interesting is the whole topic related to selling on Instagram. In this regard, we point out two main articles, to date: “ selling with Instagram Checkout ” and “the new generations on Instagram (they really know how to sell)”
If there are topics you would like to learn more about or specific questions regarding the effective use of hashtags on Instagram or the Marketing Strategy on Instagram, do not hesitate to contact us