Step : Create a new campaign on TikTok Ads
Posted: Tue Dec 10, 2024 8:54 am
Create an ad campaign in the “Campaigns” tab by clicking the “Create” button. This will give you the option to choose the goal of your campaign, whether you want to increase traffic, conversions, or app installs.
Then name your campaign and set a minimum budget . You can set a total budget to quickly reach as many people as possible, but if you set a daily budget, you can gradually and steadily reach your target audience.
Create an ad group to define audiences, campaign budgets, and placements for your ads.
Choose the type or objective of the adv
You can select goals like “app installs” or “website visits” as your promotion type.
Select ad placement
Your ad placement choices will determine where your ads appear on TikTok and its partner platforms.
If you’re just getting started with TikTok ads, you can choose “ Automatic Placement ,” to have TikTok place your ads for maximum reach and value.
Select the type of creativity
Turn on “Automatic Creative Optimization” and TikTok will create variations of your content, testing its engagement. You can turn this feature off at any time.
Define your target audience
Choose the audience for your ad by selecting location, gender and age range.
You can also specify user languages, add users with new zealand whatsapp shopping data specific interests, and include people who have previously interacted with your content.
Select a publication type
Choose between standard or accelerated publishing .
Standard delivery ensures that your ad appears during high traffic periods throughout your ad run, with your advertising budget distributed consistently across that time period.
Accelerated delivery means your advertising budget is dedicated to getting the most views on your ad, as quickly as possible.
After setting up your ad group, you can set up your first ad . TikTok gives you the option to upload a video or image file as your ad creative.
For best results, make sure you follow the recommended ad specifications . This will ensure your ad looks great on TikTok and all partner platforms.
Once you’ve created an ad that you like, you’ll be able to preview it and get a feel for how it will look to TikTok users.
At this point, you can also find out if your ad needs any tweaks before submitting it for review.
You can further customize your ad by giving it a name, making it easier to distinguish between different ads within the same ad group.
Then enter your ad copy using 12-100 characters to convey your message even more effectively: this text will appear above your ad. In this regard, you may find it useful to read how to structure microcopy for Social Media .
Use TikTok Promote to boost existing ads
TikTok Promote is a paid feature that lets you choose a goal (video views, website visits, or new followers) and promote your video content.
Select an audience, define your budget and plan the duration of your ad, then start your promotion.
Then name your campaign and set a minimum budget . You can set a total budget to quickly reach as many people as possible, but if you set a daily budget, you can gradually and steadily reach your target audience.
Create an ad group to define audiences, campaign budgets, and placements for your ads.
Choose the type or objective of the adv
You can select goals like “app installs” or “website visits” as your promotion type.
Select ad placement
Your ad placement choices will determine where your ads appear on TikTok and its partner platforms.
If you’re just getting started with TikTok ads, you can choose “ Automatic Placement ,” to have TikTok place your ads for maximum reach and value.
Select the type of creativity
Turn on “Automatic Creative Optimization” and TikTok will create variations of your content, testing its engagement. You can turn this feature off at any time.
Define your target audience
Choose the audience for your ad by selecting location, gender and age range.
You can also specify user languages, add users with new zealand whatsapp shopping data specific interests, and include people who have previously interacted with your content.
Select a publication type
Choose between standard or accelerated publishing .
Standard delivery ensures that your ad appears during high traffic periods throughout your ad run, with your advertising budget distributed consistently across that time period.
Accelerated delivery means your advertising budget is dedicated to getting the most views on your ad, as quickly as possible.
After setting up your ad group, you can set up your first ad . TikTok gives you the option to upload a video or image file as your ad creative.
For best results, make sure you follow the recommended ad specifications . This will ensure your ad looks great on TikTok and all partner platforms.
Once you’ve created an ad that you like, you’ll be able to preview it and get a feel for how it will look to TikTok users.
At this point, you can also find out if your ad needs any tweaks before submitting it for review.
You can further customize your ad by giving it a name, making it easier to distinguish between different ads within the same ad group.
Then enter your ad copy using 12-100 characters to convey your message even more effectively: this text will appear above your ad. In this regard, you may find it useful to read how to structure microcopy for Social Media .
Use TikTok Promote to boost existing ads
TikTok Promote is a paid feature that lets you choose a goal (video views, website visits, or new followers) and promote your video content.
Select an audience, define your budget and plan the duration of your ad, then start your promotion.