ABM allows the unification of these two . The sales team knows the customers, knows what their needs and problems are, and this information is of utmost importance to determine what type of actions are the most appropriate to impact each type of account.
Improve user experience
Thanks to Account Based Marketing, with fully personalized messages, the customer feels listened to, understood and supported . Therefore, the purchasing process will be more satisfactory.
Meeting customer needs
Personalizing messages and content through ABM helps us reach all of our customers, and therefore, we can satisfy everyone's needs and interests, and not just focus on one type of customer.
Improve your Inbound Marketing strategy with ABM
Inbound Marketing is another strategy based on the personalization of messages, therefore, this combined with ABM strategies can help us achieve a greater customer experience and satisfaction , since they will feel completely identified with us.
It helps you create quality content
As we have said, ABM is designed to create mini marketing plans for each client. This will allow you to create content tailored to each one of them, allowing you to provide valuable content that is of interest.
How to do Account Based Marketing
Implementing an Account Based Marketing (ABM) strategy is not a difficult task, but it is important that the marketing and sales departments are fully coordinated.
Below we show an example of how these types of strategies should be prepared and the actions to take into account.
First step
More and more B2B companies are now working together with their marketing and sales departments. But to do so, they need to be fully coordinated.
When deciding to implement an ABM strategy, the first step is to iraq telegram data bring both departments together so that each of them can present their customer segmentation, for example by: territory, number of employees, sector, problems, customers who are customers, potential customers, among other types of segmentation that may vary depending on the company.
Second step
Once we have identified each client or account, it is time to assign a team to each one of them . In this way, there will be a single team focused on each strategy, allowing us to fully meet their needs.
Third step
With the team already formed, it is time to design the action plan to be carried out during the campaign . This plan includes actions such as Inbound Marketing, Content Marketing, Social Media Strategy, SEO and SEM.
Fourth and final step
Finally, once all the strategies to be carried out have been established, it is time to see what type of Display Advertising or Social Selling you want to carry out .
This is a summary of how to approach an ABM strategy, but depending on the type of account and company, you will have to see which actions best fit the needs and interests of your customers.
Do you want to implement an ABM strategy but have doubts? Contact us and we will help you resolve all your questions.
