This has certainly attracted, over time, an ever-increasing number of advertisers oriented primarily towards the proposition towards a B2B market.
By its very nature, LinkedIn is primarily suited to dialogue and mutual understanding between users who wish to engage in professional conversation.
As with any social platform, some distortions are triggered, especially when the phenomenon becomes mainstream .
While this is probably not a “phenomenon,” we see an ever-increasing number of users using it almost as if it were their own website or Facebook profile.
The contents shared or published do not always fall within the professional sphere of individuals, also resulting in contents more related to entertainment or the celebration of the professional skills of some of them.
It is clear to take this change into consideration, especially in new zealand whatsapp mobile phone number list terms of investments to be made on LinkedIn, both from an advertising point of view and from the point of view of ideas for content strategy .
The lowest common denominator of LinkedIn remains the targeting of users. No other social network collects in such a specific way the profession, the company and the position held by users and this, in the B2B field (but not exclusively), has an inestimable value.
If you have ever wondered why there is a minimum budget for LinkedIn Ads of €10 per day , you can easily understand that the possibility of finding a precise target for your ads is priceless.
We are talking about costs per lead that can even exceed €50, but everything must be weighed and considered in relation to your product or service.
For example, a company developing data analysis software that offers an annual license cost of several thousand euros can certainly afford a very high cost per lead ( CPL ).
Conversely, a company that offers professional hosting at €100/year will certainly not be able to go beyond €30 per single lead (for example) also considering a probable automatic annual renewal.
But in this scenario, in the end, how much does it cost to advertise on LinkedIn? The answer is always “a lot” ( we also talked about it here ).
However, today we will take stock of something substantial to consider when creating our campaigns: let's see how to design and manage professional LinkedIn Ads campaigns ,working specifically on audience, advertising budget and ad quality.
Summary [ hide ]
1 Is LinkedIn just for B2B or also for B2C?
2 Setting Up a LinkedIn Campaign: The 3 Key Elements
3 Optimize LinkedIn Ads Campaigns for Better Performance
3.1 Experimentation in online advertising is everything
