That's why fairs are coming back: because
Posted: Tue Dec 10, 2024 7:18 am
In addition, virtual fairs have the advantage of significantly reducing the costs of travel, creation and installation of stands, etc.
However, online events lack factors such as the experience of personal contact, face-to-face communication and live product presentation. In-person trade shows are a stage where salespeople can empathize with their customers, build trust and create interpersonal relationships, which are an irreplaceable sales tool.
people want to see people.
A hybrid future
In-person trade fairs are still essential, but the emergence of new alternatives such as virtual trade fairs can be a complementary tool in some sectors. In percentage terms, based on our list of telegram users in netherlands experience, we predict a future with 70% live events and 30% digital.
In-person trade fairs offer the opportunity for more direct and personal interaction between exhibitors and visitors, and potential customers can see and test the quality of the products and services on display in person.
According to a survey carried out by Lectura, Anmopyc and TPI on the perspectives of more than 10,000 professionals from various industrial sectors in Spain and Latin America, 49.9% of exhibitors believe that from now on they will combine face-to-face and virtual fairs as complementary events.
In-person meetings are still the most popular option when doing business, but it seems that some changes are here to stay. In statements to the newspaper La Voz de Galicia , the director of Navalia analyses: “I see changes in the way we meet. For example, before people went to Madrid five times or as many times as necessary for meetings. Now companies are more discriminating about what type of events they are going to attend, and it is more limited. If before you went to 10 events a year, now you go to half, for economic reasons and because the hybrid format that technology allows favors it.”
At BCM Marketing we agree with this analysis. In-person trade fairs are irreplaceable in the industrial sector, but they are no longer the only option for doing business.
However, online events lack factors such as the experience of personal contact, face-to-face communication and live product presentation. In-person trade shows are a stage where salespeople can empathize with their customers, build trust and create interpersonal relationships, which are an irreplaceable sales tool.
people want to see people.
A hybrid future
In-person trade fairs are still essential, but the emergence of new alternatives such as virtual trade fairs can be a complementary tool in some sectors. In percentage terms, based on our list of telegram users in netherlands experience, we predict a future with 70% live events and 30% digital.
In-person trade fairs offer the opportunity for more direct and personal interaction between exhibitors and visitors, and potential customers can see and test the quality of the products and services on display in person.
According to a survey carried out by Lectura, Anmopyc and TPI on the perspectives of more than 10,000 professionals from various industrial sectors in Spain and Latin America, 49.9% of exhibitors believe that from now on they will combine face-to-face and virtual fairs as complementary events.
In-person meetings are still the most popular option when doing business, but it seems that some changes are here to stay. In statements to the newspaper La Voz de Galicia , the director of Navalia analyses: “I see changes in the way we meet. For example, before people went to Madrid five times or as many times as necessary for meetings. Now companies are more discriminating about what type of events they are going to attend, and it is more limited. If before you went to 10 events a year, now you go to half, for economic reasons and because the hybrid format that technology allows favors it.”
At BCM Marketing we agree with this analysis. In-person trade fairs are irreplaceable in the industrial sector, but they are no longer the only option for doing business.