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The complaint that mobile media use and the list of telegram users in malaysia constant availability of social media have drastically reduced users’ attention spans is nothing new. Charts on the European Commission website show how dramatically the brevity of media content has become. @LoriLewis and @OfficiallyChadd . Year after year, they compile what happens in just 60 seconds in the infinite communication spaces of the Internet. And so, every minute of 2021, among other things: 21.1 million text messages are sent, 69 million posts are made on WhatsApp and Facebook Messenger, 414,764 apps are downloaded and 197.6 emails are written.
The hustle and bustle of the new media world leaves little time for a longer examination of the content presented. In this context, however, the written press appears reassuringly old-fashioned. A recent survey in the UK shows that readers of the written press stay on the texts offered to them twice as long as users of online channels.
Consumers reading a newspaper on a tablet, smartphone or desktop computer spend between 52 and 54 minutes per copy. Reading on paper, the time spent increases to 1 hour and 40 minutes . It is obvious that advertising is better received in such an environment. A medium that conveys information rather than mere entertainment has an equally positive effect. In such formats, an advertisement is on average perceived by around a third more people than in media that serve only to entertain.
