Google Suggest
Okay, this is easy. If you're wondering what Google Suggest is, just think of those suggestions that pop up as you type something into Google .
Useful for understanding which queries people search for the most and getting insights related to a keyword.
Google Trends
Google Trends is one of the best free tools to discover the most popular searches on Google in a specific period of time.
Shows general trends on the most followed topics , divided mexico whatsapp number data country by country. Consider if you want to ride the news wave and publish news frequently.
Keyword Planner Tool
Inside Google Ads (free registration – from this link usually with a €400 voucher to spend on advertising) you will find this service – which I often mention when I talk about online advertising on Google – which is nothing short of indispensable.
It will help you understand how much traffic and interest is developing around certain topics , as well as give you suggestions on specific topics to cover.
Google – Advanced Search
If you click on Google's advanced search , you will have a ton of features at your disposal to find both incredibly specific content and inspiration and enlightenment regarding the topics you are interested in .
advanced google search
Language, geographic area, keywords, date, file type are just some of the levers available for search.
And now that you have the ideas, how do you choose the topics for the blog?
Once you have grouped your inspirations you need to evaluate them carefully .
Some topics, while bringing traffic to your site, may not be suitable for your blog or may not have a “commercial” value, if that is what you are looking for.
In general, you should always put yourself in your readers’ shoes and understand what they would like to read on your site. This is the key concept to prepare strong content also from an SEO point of view.
The ideal is to choose them based on:
what you propose, so as not to go too off topic;
the goals you want to achieve;
your audience's interests.
Do you run a company blog and are wondering if it is useful for your business? Find out, read our article: The company blog: do you really need it? Here's how to understand it
