Bet on long, quality content
It has been proven, and Google has even stated it on occasion, that long content helps improve SERPs. That is, texts of around 3,000 words get three times more traffic and are shared four times more.
We users tend to think that long content is better and more complete than short content, which is of better quality, but this is not necessarily the case. However, results are what count, so start generating long content.
Another important thing is that you should not only pay attention to keywords, but also to ensure that your content has headlines, subheadlines, and a structure that is easy and dynamic to read. Pay attention to the length of paragraphs, add links, and link content such as resources or infographics in the middle of the article that complement it.
Discover how to create a content strategy step by step with this guide .
Include videos to improve your SEO positioning
Video is becoming one of the most widely used platforms today. Let’s repeat a phrase from Hubspot that struck us: “We remember 80% of what we see, 20% of what we read and 10% of what we hear.” Shocking numbers, right?
It is not surprising then, that Google gives relevance and visibility to those posts that include a video. Normally these are embedded directly from YouTube, so it is important that you pay attention to the keywords that you include in the title and description of the video.
Local searches gain relevance
The number of zero-click searches is increasing. These types of searches germany telegram data are those we carry out locally, that is, in our surroundings, to find a bar, restaurant, a shop… But we do not click on its website or any other type of content related to it. It is only used to search for its location or see what is in the area and choose what interests us most.
This is certainly something to keep in mind when positioning yourself in search engines.
And last but not least…
Analyze, analyze, analyze
Knowing what is happening with your content and the positioning of your keywords will be essential to see how to improve them. SEO is a daily and constant job. And without the appropriate analysis, metrics and reports, you will not be able to know how your strategies are working or achieve your goals.
