Salesforce allows you to centrally manage nigeria phone number resource basic customer information, transaction history, etc. The accumulated customer information can be used for a wide range of functions related to sales, marketing, and service.
Customer information stored in Salesforce is also useful in terms of customer support. By looking at Salesforce when responding to inquiries, you can immediately refer to customer information, making it easier to provide smooth service.
Use as a marketing automation (MA) tool
Salesforce can also be used as a marketing automation (MA) tool. MA tools are a general term for tools that can streamline, automate, and analyze various marketing activities such as email newsletters and advertisements. "Account Engagement (formerly Pardot)" is known as a Salesforce MA tool.
Because Salesforce is an integrated platform, it can link SFA/CRM and MA tools. For example, it is possible to create a system in which personalized e-mail newsletters are created based on customer data accumulated in SFA/CRM and automatically sent by MA tools.
