Objective 1: How much do video ads increase searches for our brand?
Objective 2: Which is more efficient: YouTube ads or other video ad platforms?
The reason behind these goals is pakistan phone number resource that we do not view video advertising as a standalone measure.
When video ads are aimed at changing the consciousness of non-potential users, such as by promoting awareness and comparative consideration, they are often a long-lasting measure among the many methods of programmatic advertising. Therefore, in order to make the delivery of video ads a sustainable initiative, we focused on verification design with the aim of obtaining advertising effects and suggestions.
Next, regarding the selection of evaluation indicators, this time the main indicator was "Number of company brand IMPs in Google Ads search accounts," which will be described later. In addition, multiple sub-indicators such as search lift surveys were set for evaluation. The reason for this is that by evaluating with multiple indicators, the credibility of the advertising effect on KPIs can be increased, and suggestions can be obtained from multiple angles.
Also, if you want to evaluate ads without bias, there are options such as statistical surveys such as Causal Impact .
I want to compare the effectiveness of multiple platforms.
Time, budget, and human resources are limited before ad delivery begins
This KPI verification can be carried out without much burden depending on the design of the search account.
We chose this method because we thought it was optimal from multiple perspectives. For reference, the evaluation indicators for the video ads we used are listed below.
