What is TikTok Search Ads (Search Ads Toggle)?
Posted: Mon Dec 09, 2024 10:56 am
TikTok Search Ads (Search Ads Toggle) are ads that use advertisers' existing feed ad creative based on user queries and deliver ad thumbnails alongside organic search results on TikTok's search screen, allowing you to reach
users who are searching for keywords related to your product or service.
Thumbnails of submitted videos are displayed in a frame paraguay phone number resource within the feed on the search results page, and clicking on a thumbnail takes you to the familiar full-screen in-feed ad experience.
As you can see from the results described below, it is important to note that this is merely an extension of the in-feed video campaign and does not provide the same functionality (effects) as traditional search-based ads.
Reference: About the search-based ad toggle (official help page)
One of the attractions of TikTok Search Ads (Search Ads Toggle) is that it visualizes the detailed target indicator of search words for targeting TikTok ads.
TikTok's ad delivery engine is good at optimizing for users with similar interests, but it cannot control the detailed needs of users.
TikTok is a fast-changing app, so being able to deliver ads based on users' search needs is likely to be an opportunity to gain new insights and information.
How to set up TikTok Search Ads (Search Ads Toggle) and check performance
All you have to do is toggle on "Include search results" under "Placements" in "Ad Set."
Unlike search-based advertising, instead of setting the search terms you want to target in advance, the media engine automatically determines and delivers words that are relevant to the campaign.
The description reads, "Show your ad when people search for your business on TikTok."
Points to note
: You can check the search terms that actually triggered delivery later from the delivery record. If unintended targeting occurs at this time, you can exclude it by registering "negative keywords".
・If there are any NG words in advance, register them before delivery
.・You cannot choose the match type. The help has not been updated, so if you want strictness, it may be better to think of it as an exact match.
*When I actually tried it, compound words containing negative keywords had higher delivery records.
How to check your achievements
You can view the results by checking the data for the campaign or ad set.
users who are searching for keywords related to your product or service.
Thumbnails of submitted videos are displayed in a frame paraguay phone number resource within the feed on the search results page, and clicking on a thumbnail takes you to the familiar full-screen in-feed ad experience.
As you can see from the results described below, it is important to note that this is merely an extension of the in-feed video campaign and does not provide the same functionality (effects) as traditional search-based ads.
Reference: About the search-based ad toggle (official help page)
One of the attractions of TikTok Search Ads (Search Ads Toggle) is that it visualizes the detailed target indicator of search words for targeting TikTok ads.
TikTok's ad delivery engine is good at optimizing for users with similar interests, but it cannot control the detailed needs of users.
TikTok is a fast-changing app, so being able to deliver ads based on users' search needs is likely to be an opportunity to gain new insights and information.
How to set up TikTok Search Ads (Search Ads Toggle) and check performance
All you have to do is toggle on "Include search results" under "Placements" in "Ad Set."
Unlike search-based advertising, instead of setting the search terms you want to target in advance, the media engine automatically determines and delivers words that are relevant to the campaign.
The description reads, "Show your ad when people search for your business on TikTok."
Points to note: You can check the search terms that actually triggered delivery later from the delivery record. If unintended targeting occurs at this time, you can exclude it by registering "negative keywords".
・If there are any NG words in advance, register them before delivery
.・You cannot choose the match type. The help has not been updated, so if you want strictness, it may be better to think of it as an exact match.
*When I actually tried it, compound words containing negative keywords had higher delivery records.
How to check your achievements
You can view the results by checking the data for the campaign or ad set.