In addition, in industries such as finance and real estate, resources for making phone calls after acquiring leads are limited, so although delivery continues, there may be cases where the nepal phone number resource volume of delivery is intentionally reduced. Consider this based on the products and structure you are responsible for.
Can I maintain my budget pace?
If you decide to pause, reduce, or increase your distribution, calculate whether you will stay within your budget or not, and adjust your operational policy before and after the holidays as necessary.
If you have taken into account fluctuations due to holidays when deciding your monthly budget, there is no problem as long as you check whether you can proceed according to the plan at that time . However, if you expect to exceed your budget, we recommend that you also consider re-allocating your budget from the following months.
Do you adjust by changing settings?
Even with automated bidding, there are some elements that can be manually adjusted, such as target CPA, target ROAS, bid adjustments for some devices, etc. If you think that performance may fluctuate during long holidays based on recent and past trends, you can minimize or maximize the impact of performance fluctuations by adjusting bids in advance .
On the other hand, the above-mentioned bid adjustments are not suitable for short-term changes, and there is a concern that they may disrupt learning.
Google and Yahoo! have a feature that allows you to adjust the behavior of automatic bidding by registering in advance the predicted fluctuations in budget and CVR for a specific period (regarding seasonality adjustments), so we recommend considering using this if your holiday is within 14 days.
