Why is it necessary to review and adjust operational policies before and after long holidays?
Posted: Mon Dec 09, 2024 10:52 am
First of all, why is it necessary to check your advertising policy and adjust your settings before and after a long holiday? The reason is that "people's flow (behavior) changes . "
In recent years, advertising media including Google, Yahoo! and Meta have increasingly automated their operations using machine learning, meaning that operators no longer have to make detailed manual adjustments as they did in the past.
However, even when using automated bidding namibia phone number resource there are times when it is better for an operator (human) to give instructions. This is when the machine is behaving or can be predicted to behave contrary to the operator's intentions .
Many advertising media machines learn from relatively recent user behavior, such as the past 30 days, and optimize toward given goals, such as maximizing conversions or target ROAS.
Even during long holiday periods such as the New Year holidays, Golden Week, and Obon, it is expected that the device will behave based on past learning data .
However, in reality, people's online behavior and trends change during long holiday periods, and the trends often differ from those that the machine has learned and predicted. If measures are not taken in advance, this could lead to disruption of learning and poor results .
No matter how much automation advances, operators need to be aware of the human actions behind the data and give instructions to machines in advance as necessary.
Three points to keep in mind when considering operational adjustments before and after long holidays
In recent years, advertising media including Google, Yahoo! and Meta have increasingly automated their operations using machine learning, meaning that operators no longer have to make detailed manual adjustments as they did in the past.
However, even when using automated bidding namibia phone number resource there are times when it is better for an operator (human) to give instructions. This is when the machine is behaving or can be predicted to behave contrary to the operator's intentions .
Many advertising media machines learn from relatively recent user behavior, such as the past 30 days, and optimize toward given goals, such as maximizing conversions or target ROAS.
Even during long holiday periods such as the New Year holidays, Golden Week, and Obon, it is expected that the device will behave based on past learning data .
However, in reality, people's online behavior and trends change during long holiday periods, and the trends often differ from those that the machine has learned and predicted. If measures are not taken in advance, this could lead to disruption of learning and poor results .
No matter how much automation advances, operators need to be aware of the human actions behind the data and give instructions to machines in advance as necessary.
Three points to keep in mind when considering operational adjustments before and after long holidays