Ollie's Blog Top 5 Popular Articles
Posted: Mon Dec 09, 2024 10:19 am
During the second quarter of 2024, we have compiled a ranking of the most popular articles on Ollie's Blog.
*The figures are as of July 2024 and may be updated thereafter.
1st place: To be a "partner" rather than a "vendor" ~ Communication techniques to deepen trust with clients ~
allis-co.com
To be a "partner" rather than a "vendor" ~ Communication that deepens trust with clients...
When it comes to outsourcing netherlands phone number library what is the difference between a "contractor" and a "partner"? There is no clear distinction, but this is my impression. In a contract with a contractor...
At Ollie's, we do not simply act as an "advertising management agent," but we value building strong partnerships with our clients.
This article will give you a real sense of what a partnership specifically means, what we aim for and what we keep in mind on a daily basis.
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It is filled with the values that all Ollie's members hold dear in their daily meetings with clients, so please take this opportunity to take a look.
2nd place: [For EC companies] Excel template included! How to calculate the optimal budget for new customer acquisition
allis-co.com
[For EC companies] Excel template included! How to calculate the optimal budget for new customer acquisition
In advertising operations for EC sites, where sales revenue is often the KGI, there are many cases where ROAS is used and advertising is focused on existing customers, but in order to avoid sales plateauing, it is necessary to focus on acquiring new customers...
In the e-commerce business, the focus is often on delivering advertisements to existing customers in order to achieve short-term sales targets, but it is also common for measures to increase customer numbers in the medium to long term to be put on the back burner.
Also, you may often find it difficult to decide how much of your budget you should allocate to new acquisitions.
In this article, we will show you how to run a simulation using Excel so that you can rationally determine the budget to spend on new customer acquisition measures.
We also have ready-to-use templates available, so please feel free to use them.
3rd place: [For retail businesses] Case study of improved results by changing the Meta Ads campaign structure
allis-co.com
[For retail businesses] Case study of improved results by changing the Meta Ads campaign structure
There are various ways to structure a Meta Ads campaign, such as dividing by area or by targeting. This time, we will introduce a Meta Ads account for a client who operates a store-based business.
In brick-and-mortar businesses, the relationship between web advertising performance and sales and profit margins at each physical store is not simple.
In this article, we introduce the testing process in which a client with stores across all 47 prefectures changed the structure of their Meta Ads campaign and improved results.
This is a useful resource for learning how to create an effective campaign for brick-and-mortar businesses that need to take into account the circumstances of each region and store, so be sure to check it out.
*The figures are as of July 2024 and may be updated thereafter.
1st place: To be a "partner" rather than a "vendor" ~ Communication techniques to deepen trust with clients ~
allis-co.com
To be a "partner" rather than a "vendor" ~ Communication that deepens trust with clients...
When it comes to outsourcing netherlands phone number library what is the difference between a "contractor" and a "partner"? There is no clear distinction, but this is my impression. In a contract with a contractor...
At Ollie's, we do not simply act as an "advertising management agent," but we value building strong partnerships with our clients.
This article will give you a real sense of what a partnership specifically means, what we aim for and what we keep in mind on a daily basis.
/
It is filled with the values that all Ollie's members hold dear in their daily meetings with clients, so please take this opportunity to take a look.
2nd place: [For EC companies] Excel template included! How to calculate the optimal budget for new customer acquisition
allis-co.com
[For EC companies] Excel template included! How to calculate the optimal budget for new customer acquisition
In advertising operations for EC sites, where sales revenue is often the KGI, there are many cases where ROAS is used and advertising is focused on existing customers, but in order to avoid sales plateauing, it is necessary to focus on acquiring new customers...
In the e-commerce business, the focus is often on delivering advertisements to existing customers in order to achieve short-term sales targets, but it is also common for measures to increase customer numbers in the medium to long term to be put on the back burner.
Also, you may often find it difficult to decide how much of your budget you should allocate to new acquisitions.
In this article, we will show you how to run a simulation using Excel so that you can rationally determine the budget to spend on new customer acquisition measures.
We also have ready-to-use templates available, so please feel free to use them.
3rd place: [For retail businesses] Case study of improved results by changing the Meta Ads campaign structure
allis-co.com
[For retail businesses] Case study of improved results by changing the Meta Ads campaign structure
There are various ways to structure a Meta Ads campaign, such as dividing by area or by targeting. This time, we will introduce a Meta Ads account for a client who operates a store-based business.
In brick-and-mortar businesses, the relationship between web advertising performance and sales and profit margins at each physical store is not simple.
In this article, we introduce the testing process in which a client with stores across all 47 prefectures changed the structure of their Meta Ads campaign and improved results.
This is a useful resource for learning how to create an effective campaign for brick-and-mortar businesses that need to take into account the circumstances of each region and store, so be sure to check it out.