Yahoo! Image Display Option is a new service of Yahoo! Search Ads that was released in April 2024.
Some people may already be using the image display option on other media, but this time we will introduce the benefits of the Yahoo! Image Display Option, actual examples, and how to get started.
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What is Yahoo! Image Display Option?
Yahoo! Image Display Option is a feature that allows you to add and display images in Yahoo! Search Ads .
Adding an image to your ad in addition to a title and description will help grab users' attention and increase your ad's click-through rate.
From LINE Yahoo official materials
*Image display options are in the red frame of the image.
Benefits of Yahoo! Image Display Option
Here are two benefits of the Yahoo! Image Display Option.
Many advertisers have implemented the image display option in Google Ads, but as of May 2024, there are still few accounts using the Yahoo! Image Display Option, so starting to use it early will help you differentiate yourself from your competitors.
1. High visibility makes ads more likely to be clicked
From LINE Yahoo official materials
Above is a comparison of how ads look with and without the image display option set, but which ad is more likely to catch your eye?
It is said that images can convey about seven times more information than text, so by adding images to your ads, you can convey more information to users.
Also, according to Google Ads data, using image display options has been shown to increase ad click-through rates by an average of 10% , so using image display options can be said to be an effective measure for improving click-through rates.
Google Image Extensions
2. It adds information that can't be conveyed through text alone
On Yahoo! Search Ads, the text limit for responsive search ads is 30 half-width characters for the title and 90 half-width characters for the description .
Due to a character limit, it may be difficult to convey all the information you want to convey to users using text alone, but by using the image display option in addition to text, you can convey more information to users.
The following is just one example, but you can expand the scope of your expression by adding images that are highly relevant to the search query or images appropriate for the season.
