SEO, crucial for brand awareness?
Posted: Mon Dec 09, 2024 10:15 am
Visibility. When it comes to Search Engine Optimization (SEO), the primary goal of any marketer is brand visibility. Without the effort to ensure your business is visible to consumers on search engines, it’s almost as if your company simply doesn’t exist. Internet users focus their browsing on brand websites that appear first in their search results.
There are over 5.1 billion internet users worldwide (60% of the total population), and 93% of all web traffic is generated from a search engine. When a person wants to know which running shoes are best for starting running, they will search the web for information. The same goes for tourists who want to know the location of a gourmet restaurant near them. Small business owners who need information about a supplier will also do a search to compare the available options.
How can you take advantage of such an opportunity when you're competing with over 1.8 billion websites?
Greater visibility
An effective SEO agency ensures that your website – or any landing page – receives the organic traffic your business needs to meet and exceed its sales goals. Optimizing your search engine optimization (SEO) properly allows you to attract more visitors to your website. This step can therefore become a key part of your process of converting prospects into customers.
The benefits of SEO go further. SEO can also generate traffic and facebook database conversions while allowing you to spread a consistent message and improve your brand image with your target audience. It’s about building credibility, showing that your website is trustworthy, and that the content you offer is relevant and of good quality.
Make sure your business offers a consistent, engaging, and simple brand experience on both desktop and mobile. People and search engines favor companies that make it easy to find relevant, up-to-date information. You can think of it as a virtuous circle: consumers prefer to interact with these brands, and search engines favor their websites in return.
So, how can you optimize your SEO to increase your brand awareness and reach?
How to use SEO to increase brand awareness?
Keyword optimization
Do Internet users associate your brand with your offer?
Do some research on the most used keywords before you get to your site to answer this question. Optimizing the use of keywords on your site is one of the keys to an effective SEO campaign. It is also the area where SEO experts will focus most of their efforts. Keywords will determine where your site will appear in search results.
By strategically choosing the right keywords, you put all the chances on your side so that your website appears where you want it to according to Internet users' requests.
So how do you find the most relevant keywords for your brand?
Use keyword research tools, like Ahrefs and Semrush , to get insights into popular keywords. List relevant terms by doing research yourself, such as typing a keyword into Google and comparing search results or using Google Trends . You can also check other community forums, like Quora , to find popular topics and then list keywords that are relevant to your business.
Let's say your brand sells shoes and you want to promote a pair of white running shoes designed specifically for women.
The keyword search below (done in English) shows that the following terms are among the most relevant:
White running shoes for women (monthly search volume: 3,100)
White running shoes for women (monthly search volume: 880)
White Running Shoes for Women (Monthly Search Volume: 5,400)
White running shoes for women (monthly search volume: 110)
Once you have a list of keywords, target longer phrases or searches that contain more than 3 words. Long-tail keywords are often more useful because they are more specific and can therefore generate more traffic to your website at a lower cost.
Once you have chosen the right keywords, use them strategically on the pages you want to generate traffic for. Don’t overdo it either, as keyword stuffing is usually penalized by Google. A penalty that could lead to your page being ranked lower or even not appearing in search results. Imagine the impact this could have on your brand visibility.
Create authentic and engaging content, often
Fresh, authentic content not only tells Google that your website is up-to-date, but it also allows you to incorporate more keywords and target a wider audience to increase your reach.
Internet users are constantly looking for new information. Brands that offer informative and relevant content attract attention, collect more clicks, and generate more conversions.
Whether it’s blog content on your website or a social media post, creating content isn’t just about publishing it. You then need to promote it on the most relevant channels so that it achieves its goal, such as boosting traffic or increasing sales.
Your content creation should be guided by the conclusions you draw from your keyword research. After all, content creation covers a very broad spectrum of possibilities: videos, infographics, podcasts, images, and more. If a “how to” article or video tutorial is likely to rank high in search results because that’s the type of information your target audience is looking for, then make your content meet that demand.
Your site must be mobile-friendly
For a better brand experience, websites must be functional and viewable on mobile. Most users use their smartphones to search on Google, make transactions, or watch videos. They therefore expect these sites to not only look good on a small screen, but also to load quickly and respond to all the actions they perform on desktop: call directly from the site, fill out a form, watch a video, etc.
Search engines favor the ranking of mobile-friendly websites.
On-page optimization
Optimized content on your website makes it easy for Google to understand the context of your message. On-page elements are like the clues you give the search engine about how you want it to interpret the page. These on-page elements are:
Titles : The different title formats (H1, H2, H3, etc.) allow you to better structure your content and make it easier to read. To optimize your titles, focus on the keywords most used by your target audience. However, make sure that these keywords are related to your content.
Alt Text : Google can’t visualize images the way humans can, so an image should always have a description. This will help Google understand what your images are and how they relate to the page. “Alternate” (Alt) texts describe the image in question. If the image isn’t displayed, the website will show the Alt text instead.
There are over 5.1 billion internet users worldwide (60% of the total population), and 93% of all web traffic is generated from a search engine. When a person wants to know which running shoes are best for starting running, they will search the web for information. The same goes for tourists who want to know the location of a gourmet restaurant near them. Small business owners who need information about a supplier will also do a search to compare the available options.
How can you take advantage of such an opportunity when you're competing with over 1.8 billion websites?
Greater visibility
An effective SEO agency ensures that your website – or any landing page – receives the organic traffic your business needs to meet and exceed its sales goals. Optimizing your search engine optimization (SEO) properly allows you to attract more visitors to your website. This step can therefore become a key part of your process of converting prospects into customers.
The benefits of SEO go further. SEO can also generate traffic and facebook database conversions while allowing you to spread a consistent message and improve your brand image with your target audience. It’s about building credibility, showing that your website is trustworthy, and that the content you offer is relevant and of good quality.
Make sure your business offers a consistent, engaging, and simple brand experience on both desktop and mobile. People and search engines favor companies that make it easy to find relevant, up-to-date information. You can think of it as a virtuous circle: consumers prefer to interact with these brands, and search engines favor their websites in return.
So, how can you optimize your SEO to increase your brand awareness and reach?
How to use SEO to increase brand awareness?
Keyword optimization
Do Internet users associate your brand with your offer?
Do some research on the most used keywords before you get to your site to answer this question. Optimizing the use of keywords on your site is one of the keys to an effective SEO campaign. It is also the area where SEO experts will focus most of their efforts. Keywords will determine where your site will appear in search results.
By strategically choosing the right keywords, you put all the chances on your side so that your website appears where you want it to according to Internet users' requests.
So how do you find the most relevant keywords for your brand?
Use keyword research tools, like Ahrefs and Semrush , to get insights into popular keywords. List relevant terms by doing research yourself, such as typing a keyword into Google and comparing search results or using Google Trends . You can also check other community forums, like Quora , to find popular topics and then list keywords that are relevant to your business.
Let's say your brand sells shoes and you want to promote a pair of white running shoes designed specifically for women.
The keyword search below (done in English) shows that the following terms are among the most relevant:
White running shoes for women (monthly search volume: 3,100)
White running shoes for women (monthly search volume: 880)
White Running Shoes for Women (Monthly Search Volume: 5,400)
White running shoes for women (monthly search volume: 110)
Once you have a list of keywords, target longer phrases or searches that contain more than 3 words. Long-tail keywords are often more useful because they are more specific and can therefore generate more traffic to your website at a lower cost.
Once you have chosen the right keywords, use them strategically on the pages you want to generate traffic for. Don’t overdo it either, as keyword stuffing is usually penalized by Google. A penalty that could lead to your page being ranked lower or even not appearing in search results. Imagine the impact this could have on your brand visibility.
Create authentic and engaging content, often
Fresh, authentic content not only tells Google that your website is up-to-date, but it also allows you to incorporate more keywords and target a wider audience to increase your reach.
Internet users are constantly looking for new information. Brands that offer informative and relevant content attract attention, collect more clicks, and generate more conversions.
Whether it’s blog content on your website or a social media post, creating content isn’t just about publishing it. You then need to promote it on the most relevant channels so that it achieves its goal, such as boosting traffic or increasing sales.
Your content creation should be guided by the conclusions you draw from your keyword research. After all, content creation covers a very broad spectrum of possibilities: videos, infographics, podcasts, images, and more. If a “how to” article or video tutorial is likely to rank high in search results because that’s the type of information your target audience is looking for, then make your content meet that demand.
Your site must be mobile-friendly
For a better brand experience, websites must be functional and viewable on mobile. Most users use their smartphones to search on Google, make transactions, or watch videos. They therefore expect these sites to not only look good on a small screen, but also to load quickly and respond to all the actions they perform on desktop: call directly from the site, fill out a form, watch a video, etc.
Search engines favor the ranking of mobile-friendly websites.
On-page optimization
Optimized content on your website makes it easy for Google to understand the context of your message. On-page elements are like the clues you give the search engine about how you want it to interpret the page. These on-page elements are:
Titles : The different title formats (H1, H2, H3, etc.) allow you to better structure your content and make it easier to read. To optimize your titles, focus on the keywords most used by your target audience. However, make sure that these keywords are related to your content.
Alt Text : Google can’t visualize images the way humans can, so an image should always have a description. This will help Google understand what your images are and how they relate to the page. “Alternate” (Alt) texts describe the image in question. If the image isn’t displayed, the website will show the Alt text instead.