If you are offering multiple services in the same industry, or if you are running a franchise and managing an advertisin
Posted: Mon Dec 09, 2024 10:12 am
If you are offering multiple services in the same industry, or if you are running a franchise and managing an advertising account for each store, you may have questions such as, "Should I split up my advertising accounts? Or should I merge them?"
In this article, we'll explain what you should be aware of when managing your ad accounts, touching on the advantages and disadvantages of splitting and merging your accounts.
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Things to keep in mind when splitting and merging ad accounts
Have a common understanding of objectives, priorities, and potential concerns when making decisions
Consider the preparation time required when setting up a new ad account
When comparing and validating the impact of splitting and merging ad accounts, keep the number of "variables" to a minimum
Consider using the "Equivalent" setting when reintegrating split ad accounts
Should you split or combine your ad accounts?
One Advertiser, One Account Rule and Exceptions
Generally, there is one advertising account for each advertiser.
Among media companies, the general rule is "one advertiser, one account," which makes it possible to avoid a single advertiser monopolizing distribution space.
On the other hand, if the same company provides different services or provides multiple services under different domains or trade names, the above principles do not apply.
So, for these advertisers, is it better to split their ad accounts into multiple accounts? Or is it better to stick to the principle and keep them all in one?
Reference: Obtaining benefits through unfair means (Google official website)
It's better to decide based on what you want to prioritize.
The decision of whether to split or merge your ad accounts should ultimately depend on what you want to prioritize in your ad delivery.
It would be a good idea to make your decision based on your budget, KPIs, the amount of work available for operation, and the name of the service, as shown below.
Cases where integrating accounts is recommended
There are no separate budgets or KPIs, and we want to focus on maximizing results
There is not much man-hours available for operation, and we want to save as much man-hours as possible on management
If the service names are exactly the same and ads compete with each other, users are likely to be confused.
When splitting accounts is a good idea
Because KPIs and budgets are different, we want to avoid situations where there are no deliveries or few acquisitions.
Even if you have multiple accounts, such as outsourcing operations to an agency, you can secure the manpower to properly operate them.
The service names are different, so users are less likely to be confused by competing advertisements
In this article, we'll explain what you should be aware of when managing your ad accounts, touching on the advantages and disadvantages of splitting and merging your accounts.
>>Download the document lithuania phone number library set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
Things to keep in mind when splitting and merging ad accounts
Have a common understanding of objectives, priorities, and potential concerns when making decisions
Consider the preparation time required when setting up a new ad account
When comparing and validating the impact of splitting and merging ad accounts, keep the number of "variables" to a minimum
Consider using the "Equivalent" setting when reintegrating split ad accounts
Should you split or combine your ad accounts?
One Advertiser, One Account Rule and Exceptions
Generally, there is one advertising account for each advertiser.
Among media companies, the general rule is "one advertiser, one account," which makes it possible to avoid a single advertiser monopolizing distribution space.
On the other hand, if the same company provides different services or provides multiple services under different domains or trade names, the above principles do not apply.
So, for these advertisers, is it better to split their ad accounts into multiple accounts? Or is it better to stick to the principle and keep them all in one?
Reference: Obtaining benefits through unfair means (Google official website)
It's better to decide based on what you want to prioritize.
The decision of whether to split or merge your ad accounts should ultimately depend on what you want to prioritize in your ad delivery.
It would be a good idea to make your decision based on your budget, KPIs, the amount of work available for operation, and the name of the service, as shown below.
Cases where integrating accounts is recommended
There are no separate budgets or KPIs, and we want to focus on maximizing results
There is not much man-hours available for operation, and we want to save as much man-hours as possible on management
If the service names are exactly the same and ads compete with each other, users are likely to be confused.
When splitting accounts is a good idea
Because KPIs and budgets are different, we want to avoid situations where there are no deliveries or few acquisitions.
Even if you have multiple accounts, such as outsourcing operations to an agency, you can secure the manpower to properly operate them.
The service names are different, so users are less likely to be confused by competing advertisements