In this article, we will explain the features of "RPP-EXP (Expansion)," one of the advertising functions available on Ra
Posted: Mon Dec 09, 2024 10:11 am
In this article, we will explain the features of "RPP-EXP (Expansion)," one of the advertising functions available on Rakuten Market, and some important points to note, for those who have stores on Rakuten Market.
Since this is a new feature that will be available from May 2024, you may be wondering, "It suddenly appeared on RMS (Rakuten Merchant Server). What kind of feature is it?" or "I'd like to try it, but is there anything I should be careful of?"
By reading this article, you will be macedonia phone number library able to understand the overview of RPP Expansion Advertising and decide whether it is something you should implement in your store.
Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What is Rakuten RPP Advertising "Expansion"?
What is the difference between RPP Ads and RPP Expansion Ads?
How to use Rakuten RPP Advertising "Expansion"?
1.RMS Top (Main Menu)
2. Click "Advertising (Promotion Menu)" from "Advertising/Affiliate/Rakuten University"
3. Click "Search Ads - Expansion"
4. Select the "Campaign" tab and click "New Registration"
5. Creating a new campaign
Points to note when using Rakuten RPP Expansion Ads
Be careful not to overlap with Google Shopping ads you are already running
summary
What is Rakuten RPP Advertising "Expansion"?
First, traditional RPP advertising is a search-related ad in which products are automatically selected from those registered on a store's RMS (Rakuten Merchant Server) and delivered to various listings on Rakuten Market.
In contrast, RPP Expansion Ads is a new feature implemented in May 2024, which is a search- related ad in which products automatically selected from those registered on a store's RMS (Rakuten Merchant Server) are delivered to media outside of Rakuten Market .
Also, just like with traditional RPP ads, the product images registered in RMS are linked to the published copy (ad copy), so there is basically no need to submit images or edit the copy. Just like traditional RPP ads, you can check the ad delivery results in the "Performance Report," so for stores that have delivered RPP ads before, this is a function that does not require much work to implement.
Just like with traditional RPP ads, you can check ad delivery results in the "Performance Report," so for stores that have delivered RPP ads before, the implementation hurdle is not particularly high.
Reference : RMS "Rakuten Ichiba Advertising: Announcement of the release of Search-Based Advertising - Expansion (RPP-EXP)"
If you would like to review the characteristics of traditional RPP advertising and the basics of e-commerce mall advertising, please see here.
Since this is a new feature that will be available from May 2024, you may be wondering, "It suddenly appeared on RMS (Rakuten Merchant Server). What kind of feature is it?" or "I'd like to try it, but is there anything I should be careful of?"
By reading this article, you will be macedonia phone number library able to understand the overview of RPP Expansion Advertising and decide whether it is something you should implement in your store.
Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What is Rakuten RPP Advertising "Expansion"?
What is the difference between RPP Ads and RPP Expansion Ads?
How to use Rakuten RPP Advertising "Expansion"?
1.RMS Top (Main Menu)
2. Click "Advertising (Promotion Menu)" from "Advertising/Affiliate/Rakuten University"
3. Click "Search Ads - Expansion"
4. Select the "Campaign" tab and click "New Registration"
5. Creating a new campaign
Points to note when using Rakuten RPP Expansion Ads
Be careful not to overlap with Google Shopping ads you are already running
summary
What is Rakuten RPP Advertising "Expansion"?
First, traditional RPP advertising is a search-related ad in which products are automatically selected from those registered on a store's RMS (Rakuten Merchant Server) and delivered to various listings on Rakuten Market.
In contrast, RPP Expansion Ads is a new feature implemented in May 2024, which is a search- related ad in which products automatically selected from those registered on a store's RMS (Rakuten Merchant Server) are delivered to media outside of Rakuten Market .
Also, just like with traditional RPP ads, the product images registered in RMS are linked to the published copy (ad copy), so there is basically no need to submit images or edit the copy. Just like traditional RPP ads, you can check the ad delivery results in the "Performance Report," so for stores that have delivered RPP ads before, this is a function that does not require much work to implement.
Just like with traditional RPP ads, you can check ad delivery results in the "Performance Report," so for stores that have delivered RPP ads before, the implementation hurdle is not particularly high.
Reference : RMS "Rakuten Ichiba Advertising: Announcement of the release of Search-Based Advertising - Expansion (RPP-EXP)"
If you would like to review the characteristics of traditional RPP advertising and the basics of e-commerce mall advertising, please see here.