In this article, we will introduce the benefits of considering the yield rate after lead acquisition, such as business negotiations and orders, in lead acquisition measures for B2B companies latvia phone number library along with the results of a survey and our company's support experience. We hope this article will be of help to those who are struggling with increasing the number of business negotiations and sharing high-quality leads.
>> Learn more about how to maximize the ROI of lead acquisition, which will lead to an increase in business negotiations and orders! <<
table of contents
The role of lead generation strategies in B2B marketing
What are the benefits of looking at the negotiation rate and order rate after acquiring leads?
By monitoring the cost per deal after acquiring leads, we were able to increase the number of deals with the same budget.
Our support case 1: By allocating budget based on the sales price after lead, the sales price per negotiation improved by 20%
Our support experience 2: Allocating budget across measures based on negotiation unit price
Case study 3: Visualizing the rate at which sales are acquired after a lead is made for each piece of content, promoting collaboration between marketing and sales
summary
The role of lead generation strategies in B2B marketing
Lead generation strategies that are widely adopted by B2B companies are not aimed at directly obtaining inquiries or business negotiations, but rather are a method of gradually nurturing potential customers from leads to sales negotiations.
This method increases the number of processes leading up to inquiries and sales negotiations, so at first glance it may seem like the number of inquiries and sales negotiations will decrease, but because it allows communication to be tailored to the customer's situation and psychological hurdles , it can ultimately lead to an increase in the number of sales negotiations, etc.
