What is an exit-intent popup?

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An exit-intent popup is a special type of popup form that appears when a visitor is about to leave your site. These exit intent popups serve as an effective last-ditch effort to keep visitors engaged, often by offering discounts or prompting email sign-ups to collect email addresses.

How to create pop-ups that are high-converting?
Start by crafting a clear, enticing message, using eye-catching design elements, and testing various offers or formats. Advanced targeting and A/B testing can also help ensure your popups are relevant and effective.



What’s the best free popup maker plugin in 2025?
The best choice depends on your goals, but OptiMonk offers a robust free plan that’s great for small businesses just starting with popup forms.

Wrapping up
Finding the right popup maker can give your small business a big advantage in boosting engagement and conversions.

Whether you’re looking to build your email list, recover abandoned carts, or promote special offers, these tools make it easier than ever to create high-quality popups without breaking the bank.