These statistics mean that it is in your hands to be the first to contact that 45% of visitors and convert them into your customers. Marketing Automation can help you put the statistics on your side.
Let's look at 8 ways in which Marketing Automation can help you improve your Sales:
1. Eliminate cold calling. With a Marketing Automation system, your team will have the tools to effectively nurture your leads , guiding them through the sales funnel at their own pace based on their gambling data singapore behavior . This process generates more qualified leads so that your salespeople will know who to spend their time on and who to discard. Less time spent making inefficient and unproductive cold calls and more time serving those leads who are interested in your products.
2. Know your audience. You'll know who to call and what to say. With the data you collect from your leads and customers, Marketing Automation is able to create segments so that your most relevant sales communications match the interests of your potential customers. You'll be able to tailor your conversations and talk to each lead about their specific needs.
3. Call at the right time . Calling at the right time is essential to get more sales. Marketing Automation helps you know where each lead is in the sales cycle, what information they have accessed and when. And technologies like Delio's Hot Lead allow you to contact those leads at the exact moment they need it.
4. Shorten the Sales Cycle. According to Aberdeen Group, leads that are nurtured close faster and generate more business than those that are not. Marketing Automation gives marketing teams the muscle they need to effectively nurture leads with tailored, relevant content that engages and moves leads toward purchase faster .FREE EBOOK: THE IMPORTANCE OF IMMEDIATE CONTACT TO GET A SALE
5. More effective email marketing . Email remains a highly effective channel for lead conversion and retention. Marketing Automation allows you to automatically send the right personalized message to the right leads at the optimal time. For example, trigger messages can be sent based on specific lead behaviors, such as following a newsletter or downloading a specific piece of content, to maintain or increase lead engagement. Plus, you can keep a history of each lead's activity .
6. Deliver more qualified leads to Sales. Marketing Automation tracks the behavior of leads throughout their path to purchase, so that once Sales defines when a prospect is qualified to serve them, Marketing can send them the most qualified leads (most likely to buy your product).
7. Use scoring to prioritize. Lead scoring is the process of assigning points to each lead based on their demographic characteristics and behavior. Marketing Automation tracks and assigns points to leads as they move through the sales funnel, notifying sales teams when a lead is ready to be served by Sales. This way, you can optimize your resources by dedicating them to those leads that are potentially more willing to buy.
8. Maximize the value provided to your customers through Cross-selling and Up-selling. With a Marketing Automation platform you will be able to have all the information about your leads regarding their demographics, behavior and also their preferences regarding your products. This information will be key to offering other products to your customers and generating new opportunities.
In short, Marketing Automation facilitates the alignment of Marketing and Sales and their objectives to improve the company's results.
