5 Tips to get started with Marketing Automation
Posted: Mon Dec 09, 2024 9:37 am
Marketing Automation is not just about automating processes, but it also has a very important component of strategy and planning. For many companies, Marketing Automation has already become a strategic tool to generate demand and leads, however, there are many other companies that are still starting out.
Here are some tips to help you prepare for the transition to the 'world of automation':
Automation is not about setting up once and sitting back and waiting
An automation strategy together with an automation software tool will allow you to have an effective communication strategy with your leads and clients based on their behavior. It is not a gambling data mexico question of the frequency or quantity of emails you can send, but rather of having the possibility of selecting the message for each audience, so that relevant communications are sent (that the lead values as useful to solve a problem they have or helps them achieve a benefit) to each recipient. Achieving this personalization in the message requires our continuous attention and attitude of improvement. Free Ebook: What you need to do to not waste a single lead
Working this way will substantially improve your results and opening and conversion rates compared to giving the same treatment to all your leads or clients.
Much more than sending emails
Landing pages, graphics, content generation, mobile and social components, connection with paid distribution tools… etc. There are many other elements that we are going to work with that go beyond mass email sending.
On the one hand, it is important to take these elements into account in our strategy in order to plan the resources and time we will need to implement them. And, on the other hand, we need to “get out of the box” to explore all the new options available that will be useful to us when implementing our Marketing Automation strategy.
You can start by asking yourself these questions
If you're going to work with different marketing tools, can you connect them seamlessly, via an API, or will you have to do custom development? What information will your CRM need and how will that data transfer work? Is your team prepared or have the necessary experience to be able to carry out your strategy? If not, there are many marketing automation consultants and agencies that have the necessary experience to help you with the transition to automation or help you execute your strategy.
On the other hand, are there any additional costs other than the software provider? What are these costs? Finding other companies that already work with Marketing Automation can help you compare and have references.
An IT profile can help you
Many Marketing Automation software tools do not require a technical profile to be used and to perform their daily work. However, it can be useful to have this profile when evaluating integrations with other applications and other technical considerations.
Surround yourself with other Marketing Automation users
Sharing information, ideas and ways of working with other Automation users will help you learn new tools and benefit from the experience of others in your own business.
Here are some tips to help you prepare for the transition to the 'world of automation':
Automation is not about setting up once and sitting back and waiting
An automation strategy together with an automation software tool will allow you to have an effective communication strategy with your leads and clients based on their behavior. It is not a gambling data mexico question of the frequency or quantity of emails you can send, but rather of having the possibility of selecting the message for each audience, so that relevant communications are sent (that the lead values as useful to solve a problem they have or helps them achieve a benefit) to each recipient. Achieving this personalization in the message requires our continuous attention and attitude of improvement. Free Ebook: What you need to do to not waste a single lead
Working this way will substantially improve your results and opening and conversion rates compared to giving the same treatment to all your leads or clients.
Much more than sending emails
Landing pages, graphics, content generation, mobile and social components, connection with paid distribution tools… etc. There are many other elements that we are going to work with that go beyond mass email sending.
On the one hand, it is important to take these elements into account in our strategy in order to plan the resources and time we will need to implement them. And, on the other hand, we need to “get out of the box” to explore all the new options available that will be useful to us when implementing our Marketing Automation strategy.
You can start by asking yourself these questions
If you're going to work with different marketing tools, can you connect them seamlessly, via an API, or will you have to do custom development? What information will your CRM need and how will that data transfer work? Is your team prepared or have the necessary experience to be able to carry out your strategy? If not, there are many marketing automation consultants and agencies that have the necessary experience to help you with the transition to automation or help you execute your strategy.
On the other hand, are there any additional costs other than the software provider? What are these costs? Finding other companies that already work with Marketing Automation can help you compare and have references.
An IT profile can help you
Many Marketing Automation software tools do not require a technical profile to be used and to perform their daily work. However, it can be useful to have this profile when evaluating integrations with other applications and other technical considerations.
Surround yourself with other Marketing Automation users
Sharing information, ideas and ways of working with other Automation users will help you learn new tools and benefit from the experience of others in your own business.