Why is it important not to be caught unprepared?
Posted: Mon Dec 09, 2024 9:35 am
Over-exploitation of irrelevant content. It is often easy to quickly create and plan campaigns
with Marketing Automation tools, but it is also easy to overdo it and send too many emails or social posts to an off-target audience . In terms of email, spam in your contacts' inboxes can lead to significant unsubscriptions from your communication activities . Make sure you always segment your target audience as best as possible and send vertical emails staggered appropriately, to avoid bombarding your contacts and generating annoyance and lack of interest.
Failure to integrate technology. It is essential, to be successful, that Marketing Automation
solutions are integrated with other tools and databases of a company, such as CRM. Otherwise, Marketing Automation platforms will not be able to interact with other systems, not taking advantage of data and processes list of telegram users in belgium that would allow unified data management, simplifying and optimizing activities and creating a customized customer experience .
Lack of control of Marketing Automation systems once started. Once Marketing Automation
solutions have been implemented , we cannot “forget” them. It is necessary to periodically monitor and control the processes and automatisms set up through Marketing Automation tools . Considering that these systems are often based on the cardinal principle that an action equals a reaction, we should always set up scenarios that will require adjustments over time once the first activities have been analyzed. These adjustments allow us to improve the conversion rate of our actions, making them more concrete and incisive. By structuring a recursive monitoring process , we will be able to exclude and/or integrate some paths that were probably not taken into consideration until now. All this will allow us to reach our goals more quickly.
Focus on quantity, not quality.
One of the temptations of Marketing Automation is to see everything as a big numbers game. In other words, the more communications and promotions we send, the more results we get in terms of magnitude. In theory it sounds good, but in practice this Batch & Blast strategy is not very efficient . According to one study , companies that improve engagement have the opportunity to increase cross-sell revenue by 22% , increase up-sell revenue by 38% , and increase sales order size by 5-85%. Therefore, the more you focus your Marketing Automation efforts on the most engaged, and therefore higher-quality, customers, the better your results and ROI will be.
Why is it important not to be caught unprepared?
Marketing Automation is constantly growing and many companies are taking advantage of its benefits. According to research by Emailmonday , 51% of companies currently use Marketing Automation tools and more than half (58%) plan to adopt it. In this regard, it is always better to be prepared to best face the challenges that the market poses in recent times, and above all to win those that it will propose.
with Marketing Automation tools, but it is also easy to overdo it and send too many emails or social posts to an off-target audience . In terms of email, spam in your contacts' inboxes can lead to significant unsubscriptions from your communication activities . Make sure you always segment your target audience as best as possible and send vertical emails staggered appropriately, to avoid bombarding your contacts and generating annoyance and lack of interest.
Failure to integrate technology. It is essential, to be successful, that Marketing Automation
solutions are integrated with other tools and databases of a company, such as CRM. Otherwise, Marketing Automation platforms will not be able to interact with other systems, not taking advantage of data and processes list of telegram users in belgium that would allow unified data management, simplifying and optimizing activities and creating a customized customer experience .
Lack of control of Marketing Automation systems once started. Once Marketing Automation
solutions have been implemented , we cannot “forget” them. It is necessary to periodically monitor and control the processes and automatisms set up through Marketing Automation tools . Considering that these systems are often based on the cardinal principle that an action equals a reaction, we should always set up scenarios that will require adjustments over time once the first activities have been analyzed. These adjustments allow us to improve the conversion rate of our actions, making them more concrete and incisive. By structuring a recursive monitoring process , we will be able to exclude and/or integrate some paths that were probably not taken into consideration until now. All this will allow us to reach our goals more quickly.
Focus on quantity, not quality.
One of the temptations of Marketing Automation is to see everything as a big numbers game. In other words, the more communications and promotions we send, the more results we get in terms of magnitude. In theory it sounds good, but in practice this Batch & Blast strategy is not very efficient . According to one study , companies that improve engagement have the opportunity to increase cross-sell revenue by 22% , increase up-sell revenue by 38% , and increase sales order size by 5-85%. Therefore, the more you focus your Marketing Automation efforts on the most engaged, and therefore higher-quality, customers, the better your results and ROI will be.
Why is it important not to be caught unprepared?
Marketing Automation is constantly growing and many companies are taking advantage of its benefits. According to research by Emailmonday , 51% of companies currently use Marketing Automation tools and more than half (58%) plan to adopt it. In this regard, it is always better to be prepared to best face the challenges that the market poses in recent times, and above all to win those that it will propose.