For those still wondering how far Automation is in the near future for Agencies, perhaps this statistic from Software Advice (one of Gartner's divisions):
“Up to 98% of software buyers in small and medium-sized businesses are looking for Marketing Automation software for the first time”
A huge potential and a whole market to work on. If you've made it this gambling data hong kong far, you're probably thinking that you're a CMO or an Agency and you're convinced of the potential of Automation to do more with less and improve your performance results and your delio-is-differentROI/that of your clients , but there are still many times when internal clients (your boss or the one who pays) or Agency clients are reluctant to start using automation technology in their sales and marketing activities.
To help you convince your clients that Automation really works , I have compiled some statistics that will help you put Automation into numbers , because data is always a good resource:
451%Increase in qualified leads for businesses that use marketing automation to nurture prospects – The Annuitas Group Nov 2012
107%Increase in lead conversion rates seen in companies working with automation platforms – Aberdeen Group Jun 2012
78%Percentage of marketers who cite marketing automation systems as the primary driver of increased profits – The Lenskold and Pedowitz Groups Nov 2013
54%Increase in Sales Goal Achievement Rate Achieved by Companies that Have Extensively Implemented a Marketing Automation Solution – Bulldog Solutions Mar 2012
44%Percentage of companies that have realized that the ROI of working with marketing and sales automation is less than 6 months – Focus Research Mar 2011
These Automation statistics will surely impress your interlocutor and will help you to work with the platform you need or convince your clients that they can achieve better results by trusting your team.
