How Agencies Can Solve Marketing and Sales Automation Adoption Problems (I)
Posted: Mon Dec 09, 2024 9:30 am
For some time now, we have been talking about how the future of Marketing and Sales Automation lies in Marketing Agencies, Digital Agencies, Lead Management Agencies . It is in your hands to help clients who need to sell more and do so in a more efficient way. More than helping clients, it is in your hands to help YOUR clients generate income in the new digital context in which we all operate daily and that companies are not ignoring.
An opportunity to incorporate innovation and new services into your offering and become the ally that companies need to grow .
But why does the success of Marketing and Sales Automation gambling data china adoption depend on Agencies ? Because even today, the vast majority of clients do not have the expertise or resources necessary to implement and take advantage of the full potential of Marketing and Sales Automation platforms .
These are some of the main problems that clients encounter, which, although Agencies can solve and add value to their work:
Implementation and start-up
Delio partners
Delio Partner Program
A true implementation of a Marketing and Sales automation system, let's face it, requires integration with a corporate website, Social Media accounts, CRM or customer management system, among other infrastructures. Teams like Delio offer a team of specialized consultants to facilitate the implementation, however, not all providers offer this and carrying out this technological deployment in small companies that do not have the time or adequate resources, can cause a bit of chaos, or even rejection in the adoption of the new work system.
Many potential new clients of this type of automation products are unaware that there are many agencies specialized in doing this work for them : implementation, integrations and all aspects of getting the software up and running. My own agency is one of those partners that is responsible for implementing automation systems and helping our clients integrate the software into their digital marketing and sales strategy .
Software Access Costs
Traditionally, the cost of software implementation has been transferred from the manufacturer to the customer. So only large corporations could afford these high costs. As an example, a fact: more than 25% of companies on the Fortune 500 List are already working with Marketing Automation platforms , when the adoption rate in small businesses is less than 10% .
Other common costs for accessing this technology were a start-up and training package, which was also not very accessible to small and medium-sized companies.
However, Agencies have the option of offering the service to their clients as monthly subscriptions, which are much more affordable for small and medium-sized companies than a large initial investment. They usually carry out the implementation themselves without passing the cost on to the client. In this way, these types of companies can access the technology more easily and Agencies can quickly make an investment profitable by selling it to many of their clients.
An opportunity to incorporate innovation and new services into your offering and become the ally that companies need to grow .
But why does the success of Marketing and Sales Automation gambling data china adoption depend on Agencies ? Because even today, the vast majority of clients do not have the expertise or resources necessary to implement and take advantage of the full potential of Marketing and Sales Automation platforms .
These are some of the main problems that clients encounter, which, although Agencies can solve and add value to their work:
Implementation and start-up
Delio partners
Delio Partner Program
A true implementation of a Marketing and Sales automation system, let's face it, requires integration with a corporate website, Social Media accounts, CRM or customer management system, among other infrastructures. Teams like Delio offer a team of specialized consultants to facilitate the implementation, however, not all providers offer this and carrying out this technological deployment in small companies that do not have the time or adequate resources, can cause a bit of chaos, or even rejection in the adoption of the new work system.
Many potential new clients of this type of automation products are unaware that there are many agencies specialized in doing this work for them : implementation, integrations and all aspects of getting the software up and running. My own agency is one of those partners that is responsible for implementing automation systems and helping our clients integrate the software into their digital marketing and sales strategy .
Software Access Costs
Traditionally, the cost of software implementation has been transferred from the manufacturer to the customer. So only large corporations could afford these high costs. As an example, a fact: more than 25% of companies on the Fortune 500 List are already working with Marketing Automation platforms , when the adoption rate in small businesses is less than 10% .
Other common costs for accessing this technology were a start-up and training package, which was also not very accessible to small and medium-sized companies.
However, Agencies have the option of offering the service to their clients as monthly subscriptions, which are much more affordable for small and medium-sized companies than a large initial investment. They usually carry out the implementation themselves without passing the cost on to the client. In this way, these types of companies can access the technology more easily and Agencies can quickly make an investment profitable by selling it to many of their clients.