How Agencies Can Solve Marketing and Sales Automation Adoption Problems (II)
Posted: Mon Dec 09, 2024 9:28 am
Last week we were watching the first part of How Agencies can solve the problems of Adoption in Marketing and Sales Automation where we saw how the role of Marketing, Advertising or Digital Agencies have a lot to say in the future of the Sales and Marketing Automation platforms industry .
To summarize, we saw that the lack of expertise of clients regarding using technology to automate the management of their leads as well as to generate income from this technology, is the starting women database point from which Agencies can increase the value they offer to their clients, helping them to work with technology, which is not only growing but already represents a different way of doing things that provides a competitive advantage to companies that already use it: that of attending in a personalized, immediate and automatic way to all their leads in order not to lose opportunities and sell more .
We saw that implementation and start-up, as well as the costs of access to technology, are factors of friction between the end client and the manufacturer, and that, however, Agencies have the possibility of overcoming them. In the first case, by providing their expertise and taking charge of starting up and implementing the platform, thus making it easier for clients without technical resources or advanced knowledge to access Automation. And, in the second case, by making it more flexible and reducing the impact that an investment in Automation has had until now.
Other problems for which clients need help from Agencies are:
Daily use of technology
Delio partners
Delio Partner Program
Once the access barriers to technology have been overcome at an economic and technical level (start-up and implementation), those companies that do not have a dedicated resource to maintain (although most automation tools today are cloud-based), update and manage the platform, end up not using it. Large corporations can dedicate the necessary resources to have a person or team manage their technology, but in the case of SMEs, many would like to, but they have few hands and many tasks to complete, so disuse is common. Although automation is doing more with less, the process of constant learning, changing routines, measuring, and searching for new ways of doing things ends up getting lost in the day-to-day of companies.
This shows that they need the help of a third party, an Agency, to manage the Automation platforms . Another added value that many Agencies already offer, helping their clients to generate new income and becoming essential partners for their business.
Software and Service
Lead management, marketing or sales automation is often sold as a solution, but it is a tool. The solution (at least now and in the next few years) involves a team of people using automation tools to simplify their tasks and achieve more with less effort. And here we hit rock bottom: the technology is scalable, but the service is not.
I bet most automation software vendors already know this, but why aren't they offering software + service as a solution? I don't have the answer to this question, although one approximation might be that at the moment “they can't have their cake and eat it too”, they can't cover everything.
Agencies are the ones who can offer the service and bring technology closer to their clients, to help them sell more.
To summarize, we saw that the lack of expertise of clients regarding using technology to automate the management of their leads as well as to generate income from this technology, is the starting women database point from which Agencies can increase the value they offer to their clients, helping them to work with technology, which is not only growing but already represents a different way of doing things that provides a competitive advantage to companies that already use it: that of attending in a personalized, immediate and automatic way to all their leads in order not to lose opportunities and sell more .
We saw that implementation and start-up, as well as the costs of access to technology, are factors of friction between the end client and the manufacturer, and that, however, Agencies have the possibility of overcoming them. In the first case, by providing their expertise and taking charge of starting up and implementing the platform, thus making it easier for clients without technical resources or advanced knowledge to access Automation. And, in the second case, by making it more flexible and reducing the impact that an investment in Automation has had until now.
Other problems for which clients need help from Agencies are:
Daily use of technology
Delio partners
Delio Partner Program
Once the access barriers to technology have been overcome at an economic and technical level (start-up and implementation), those companies that do not have a dedicated resource to maintain (although most automation tools today are cloud-based), update and manage the platform, end up not using it. Large corporations can dedicate the necessary resources to have a person or team manage their technology, but in the case of SMEs, many would like to, but they have few hands and many tasks to complete, so disuse is common. Although automation is doing more with less, the process of constant learning, changing routines, measuring, and searching for new ways of doing things ends up getting lost in the day-to-day of companies.
This shows that they need the help of a third party, an Agency, to manage the Automation platforms . Another added value that many Agencies already offer, helping their clients to generate new income and becoming essential partners for their business.
Software and Service
Lead management, marketing or sales automation is often sold as a solution, but it is a tool. The solution (at least now and in the next few years) involves a team of people using automation tools to simplify their tasks and achieve more with less effort. And here we hit rock bottom: the technology is scalable, but the service is not.
I bet most automation software vendors already know this, but why aren't they offering software + service as a solution? I don't have the answer to this question, although one approximation might be that at the moment “they can't have their cake and eat it too”, they can't cover everything.
Agencies are the ones who can offer the service and bring technology closer to their clients, to help them sell more.