How to use email marketing to sell more
Posted: Mon Dec 09, 2024 9:28 am
The keys to making it work: good lead management and email automation.
Good Lead Management is essential to achieve more sales through Email Marketing. By nurturing qualified leads , a relationship is developed with potential customers, leading them through the sales funnel so that these sales are closed.
These are the main keys to making Lead Nurturing work:
– Valuable content : emails must contain interesting information spam database for the potential customer. Through content, the company will position itself as an expert in the sector in the mind of the lead and as the option to choose when they are ready to buy.
– Summary : the message must be clear and concise. Texts must be simple and straight to the point.Ebook MAILING_Generic Nutrition Flow
– Call to action or CTA : Emails sent to potential customers must have a goal, whether it is to visit the website, download an e-book, try a demo or close a sale. A call to action must be included to guide the lead and tell them what they should do.
- Natural progression: Very few leads are ready to buy at the time of being captured. Through emails, the lead must be moved along the sales funnel. The first emails will be educational in nature, later on, other types of content will be offered to stimulate sales.
– Measuring results: the email opening rate, click percentage and conversion must be analysed. With this data, you will be able to know if the Email Marketing strategy is effective and make the relevant changes if the results need to be improved.
Automating the process through lead management software will streamline the workflow. In this way, contact is maintained with qualified leads, preparing them for the moment of purchase. This is achieved through a sequence of predetermined emails - or automated nurturing flows - that must be sent over a certain period of time and with the appropriate frequency. The first ones must generate value and provide useful information to the potential client. As the client advances in their buyer's journey, more sales-oriented content will be offered.
It is about following a process, which in the case of Delio , offers the advantage over other software tools that the lead can advance along the sales funnel at their own pace. This means that if we usually send an email and wait, for example, 24 hours before seeing if they have opened our email, clicked on it or not to send them a second email, with Delio it is possible to adapt the flow to the pace of each lead individually. So if a lead 1 opens in two hours and clicks on the CTA we have sent them and downloads content, they can receive the second email (or call or SMS) and not have to wait 24 hours when they probably won't even remember the subject. And a lead 2 who wants to wait until tomorrow to read what we sent them, if they click, then they will receive our second impact. Each one advances according to their information needs, interest and preparation to make the purchase.
Good Lead Management is essential to achieve more sales through Email Marketing. By nurturing qualified leads , a relationship is developed with potential customers, leading them through the sales funnel so that these sales are closed.
These are the main keys to making Lead Nurturing work:
– Valuable content : emails must contain interesting information spam database for the potential customer. Through content, the company will position itself as an expert in the sector in the mind of the lead and as the option to choose when they are ready to buy.
– Summary : the message must be clear and concise. Texts must be simple and straight to the point.Ebook MAILING_Generic Nutrition Flow
– Call to action or CTA : Emails sent to potential customers must have a goal, whether it is to visit the website, download an e-book, try a demo or close a sale. A call to action must be included to guide the lead and tell them what they should do.
- Natural progression: Very few leads are ready to buy at the time of being captured. Through emails, the lead must be moved along the sales funnel. The first emails will be educational in nature, later on, other types of content will be offered to stimulate sales.
– Measuring results: the email opening rate, click percentage and conversion must be analysed. With this data, you will be able to know if the Email Marketing strategy is effective and make the relevant changes if the results need to be improved.
Automating the process through lead management software will streamline the workflow. In this way, contact is maintained with qualified leads, preparing them for the moment of purchase. This is achieved through a sequence of predetermined emails - or automated nurturing flows - that must be sent over a certain period of time and with the appropriate frequency. The first ones must generate value and provide useful information to the potential client. As the client advances in their buyer's journey, more sales-oriented content will be offered.
It is about following a process, which in the case of Delio , offers the advantage over other software tools that the lead can advance along the sales funnel at their own pace. This means that if we usually send an email and wait, for example, 24 hours before seeing if they have opened our email, clicked on it or not to send them a second email, with Delio it is possible to adapt the flow to the pace of each lead individually. So if a lead 1 opens in two hours and clicks on the CTA we have sent them and downloads content, they can receive the second email (or call or SMS) and not have to wait 24 hours when they probably won't even remember the subject. And a lead 2 who wants to wait until tomorrow to read what we sent them, if they click, then they will receive our second impact. Each one advances according to their information needs, interest and preparation to make the purchase.