Artificial Intelligence at HubSpot
Posted: Tue Dec 03, 2024 6:33 am
When we hear the word Artificial Intelligence (AI), we may think of it more as a concept from the future or science fiction. But what if you knew that your life is already based on Artificial Intelligence? In fact, HubSpot already uses Machine Learning (ML) in its tools and this helps Inbound Marketing stay at the forefront.
What is Artificial Intelligence?
According to Demiss Hassabis, Co-founder and CEO of DeepMind, Artificial Intelligence is “The science of creating intelligent machines.”
The difference between the automated processes used in Inbound hungary phone number list Marketing in each of the Buyer Persona phases and Artificial Intelligence is in the algorithm. What we have known until now is that a set of instructions, or algorithm , transferred a series of guidelines to the machine. The differential fact is that Artificial Intelligence allows the machine itself to create these algorithms, or sets of instructions, to determine new routes depending on the situation in which, in our case, the consumer finds themselves.
If you still have doubts about this aspect, below you will find several examples that show that our lives are already closely linked to Artificial Intelligence . When we find the best result in a search engine… when we use the suggested automatic responses as a reply to an email… when we log into Netflix and see a series of suggestions based on our tastes… and finally, the final goal as a consumer, when we go to Amazon to buy that new product that interests us and we see it on the home page, just one click away from receiving it at home. Have you ever thought about how well your machines know you?
Artificial Intelligence at HubSpot
HubSpot and Artificial Intelligence
Now that you have seen that Artificial Intelligence has been in our lives for some time now, you are ready for Marketing's turn to take a new step and let itself be helped by Artificial Intelligence.
The 5 principles of Artificial Intelligence
If we understand AI as an optimal tool for achieving our goals in Marketing, we have to know the pillars on which this instrument is based, ready to make our lives easier as Marketers.
Planning
This first step allows us to predict consumer behavior, define strategies, prioritize activities and determine how to allocate marketing resources.
Production
In the second phase, it's time to create and optimize content, including blog posts, emails, landing pages and advertisements.
Personalization
Personalization is the basis for converting the consumer into a lead, and this is achieved through intelligently automated emails, with content and product recommendations tailored to the consumer's needs.
Promotion
It is very important that we promote and manage campaigns across multiple channels and in a multi-device environment.
Performance
The final step of Artificial Intelligence gives us the ability to convert information into intelligence and use this intelligence to improve performance.
What is Artificial Intelligence?
According to Demiss Hassabis, Co-founder and CEO of DeepMind, Artificial Intelligence is “The science of creating intelligent machines.”
The difference between the automated processes used in Inbound hungary phone number list Marketing in each of the Buyer Persona phases and Artificial Intelligence is in the algorithm. What we have known until now is that a set of instructions, or algorithm , transferred a series of guidelines to the machine. The differential fact is that Artificial Intelligence allows the machine itself to create these algorithms, or sets of instructions, to determine new routes depending on the situation in which, in our case, the consumer finds themselves.
If you still have doubts about this aspect, below you will find several examples that show that our lives are already closely linked to Artificial Intelligence . When we find the best result in a search engine… when we use the suggested automatic responses as a reply to an email… when we log into Netflix and see a series of suggestions based on our tastes… and finally, the final goal as a consumer, when we go to Amazon to buy that new product that interests us and we see it on the home page, just one click away from receiving it at home. Have you ever thought about how well your machines know you?
Artificial Intelligence at HubSpot
HubSpot and Artificial Intelligence
Now that you have seen that Artificial Intelligence has been in our lives for some time now, you are ready for Marketing's turn to take a new step and let itself be helped by Artificial Intelligence.
The 5 principles of Artificial Intelligence
If we understand AI as an optimal tool for achieving our goals in Marketing, we have to know the pillars on which this instrument is based, ready to make our lives easier as Marketers.
Planning
This first step allows us to predict consumer behavior, define strategies, prioritize activities and determine how to allocate marketing resources.
Production
In the second phase, it's time to create and optimize content, including blog posts, emails, landing pages and advertisements.
Personalization
Personalization is the basis for converting the consumer into a lead, and this is achieved through intelligently automated emails, with content and product recommendations tailored to the consumer's needs.
Promotion
It is very important that we promote and manage campaigns across multiple channels and in a multi-device environment.
Performance
The final step of Artificial Intelligence gives us the ability to convert information into intelligence and use this intelligence to improve performance.