Things to Consider When Choosing an SEO Consultant
Posted: Mon Dec 09, 2024 9:27 am
Nowadays, companies are more inclined to manage SEO campaigns in order to achieve their goals. In this period when targeted traffic is whetted by the appetite of many companies, these searches are increasing day by day in the SEO market. However, of course, this search alone is not enough to bring success. Likewise, the failure stories we often see on the internet are proof of this situation.
Successfully continuing an SEO campaign is not only related to the knowledge and experience of the consultant/company, but also to the demands of the company requesting the service. If the steps are taken in the same rhythm and in a solid manner, it will be easier to achieve success. In this article, we will discuss what companies should question when outsourcing SEO services and how to achieve a less risky SEO acquisition.
State what you want!
If you have decided to give more importance to search engines, you need to know what you want. Of course, your primary desire will be to increase your sales conversion, but informing your SEO consultant that you want to increase conversion is not enough information. Expecting the SEO specialist to determine the values required for the target conversion based on this information alone will be the first step to failure.
First, introduce your project and target audience to the relevant homeowner database person and ask for a preliminary study that is not too deep for the next meeting. The next meeting should include clear information about this process. If the preliminary study is not satisfactory, you need to start looking for another consultant/company again. Usually, a detailed keyword research for your sector is the basis of the first preparation process.
If this study is satisfactory and convincing in terms of the data it provides and the breadth of its scope, the preliminary study should be detailed and all questions should be answered. The questions to be asked and the answers to be received will contain clues about the results of the study.
What questions need to be answered?
- Is the SEO strategy determined at the beginning of the work?
- Is the SEO specialist's work schedule announced?
- How many months of work is planned?
- Will the work be managed by a team or individually?
- If it will be managed by a team, what are the responsibilities of individuals?
- Are there any risks to the study? What techniques will be used?
- After what period will the results be clearly observable?
- What are the criteria for success?
- Will a plan as fresh as search engines, which are constantly changing entities, be implemented?
- What are the success stories of previous studies and strategies?
- Find out what other services they provide.
A person/institution that can actively use social media can provide additional benefits. The list of questions can be extended until you have cleared your doubts. Starting work without getting answers to these questions will bring many pains in the following months.
Remember that there may not be a definitive answer to every question, but honest answers are key. Since the campaign is based on increasing conversions, another question you want to ask is how much user growth you will get per month. (This number can also be your goal.) However, you will not be able to find a numerical answer to this question.
The basis of search engine optimization is the work done to rank higher and one of the success criteria is position increases. Although estimated calculations can be made using many different methods, it is also useful to stay away from those that give you a clear figure or ensure that you will reach your goal. Because it is not difficult to manipulate the measurement results!
How should the process work once the work has started?
The most difficult period after starting the search engine optimization work is equal to the number of days/weeks until you see the results. During this period, you should frequently request reports on the work done and arrange meetings to follow up on the work when necessary.
In line with the strategy determined in these meetings, the positions of the target words selected and the visitors they bring should be monitored and the courage to abandon words that do not provide qualified visitors should be shown. The strategy should also be able to progress on its path as a living entity! One of the things that should be done as part of the work may be on-page SEO arrangements.
Successfully continuing an SEO campaign is not only related to the knowledge and experience of the consultant/company, but also to the demands of the company requesting the service. If the steps are taken in the same rhythm and in a solid manner, it will be easier to achieve success. In this article, we will discuss what companies should question when outsourcing SEO services and how to achieve a less risky SEO acquisition.
State what you want!
If you have decided to give more importance to search engines, you need to know what you want. Of course, your primary desire will be to increase your sales conversion, but informing your SEO consultant that you want to increase conversion is not enough information. Expecting the SEO specialist to determine the values required for the target conversion based on this information alone will be the first step to failure.
First, introduce your project and target audience to the relevant homeowner database person and ask for a preliminary study that is not too deep for the next meeting. The next meeting should include clear information about this process. If the preliminary study is not satisfactory, you need to start looking for another consultant/company again. Usually, a detailed keyword research for your sector is the basis of the first preparation process.
If this study is satisfactory and convincing in terms of the data it provides and the breadth of its scope, the preliminary study should be detailed and all questions should be answered. The questions to be asked and the answers to be received will contain clues about the results of the study.
What questions need to be answered?
- Is the SEO strategy determined at the beginning of the work?
- Is the SEO specialist's work schedule announced?
- How many months of work is planned?
- Will the work be managed by a team or individually?
- If it will be managed by a team, what are the responsibilities of individuals?
- Are there any risks to the study? What techniques will be used?
- After what period will the results be clearly observable?
- What are the criteria for success?
- Will a plan as fresh as search engines, which are constantly changing entities, be implemented?
- What are the success stories of previous studies and strategies?
- Find out what other services they provide.
A person/institution that can actively use social media can provide additional benefits. The list of questions can be extended until you have cleared your doubts. Starting work without getting answers to these questions will bring many pains in the following months.
Remember that there may not be a definitive answer to every question, but honest answers are key. Since the campaign is based on increasing conversions, another question you want to ask is how much user growth you will get per month. (This number can also be your goal.) However, you will not be able to find a numerical answer to this question.
The basis of search engine optimization is the work done to rank higher and one of the success criteria is position increases. Although estimated calculations can be made using many different methods, it is also useful to stay away from those that give you a clear figure or ensure that you will reach your goal. Because it is not difficult to manipulate the measurement results!
How should the process work once the work has started?
The most difficult period after starting the search engine optimization work is equal to the number of days/weeks until you see the results. During this period, you should frequently request reports on the work done and arrange meetings to follow up on the work when necessary.
In line with the strategy determined in these meetings, the positions of the target words selected and the visitors they bring should be monitored and the courage to abandon words that do not provide qualified visitors should be shown. The strategy should also be able to progress on its path as a living entity! One of the things that should be done as part of the work may be on-page SEO arrangements.