He told me that they generate traffic and bring a lot of people to the website and even get many conversions into leads: people leave their details because they are interested in knowing more about job seekers database their products. Up to this point, it is managed by my professional colleague who also coordinates an Agency.
We might think that this Dental Clinic is more than satisfied with the investment it makes and the results it is obtaining. But this is not the case. Not because SEO, SEM, Contents… are not working, but because once they have the data of a good number of potential clients, they do not manage them with the intention of selling .
How do you manage them with the intention of selling?
Attraction Marketing techniques are essential to capture the attention of our target audience from all the daily noise on the Internet, bring them to our sites and “convince” them with an interesting proposal to leave us their data, test our products, ask us for quotes, make purchases…
But a dental clinic treatment is not usually bought (yet) in a couple of clicks. I am not referring to a one-off offer for a cleaning, a filling, etc. We are talking about a treatment with several sessions and a higher price, so that in order to make the purchase we need information , sometimes even going to see if the Clinic “looks” serious, asking all the “what ifs” that occur to us. We want to be sure that we are going to choose the best option. And that confidence is given to us by personalized treatment .
In this example I'm telling you, once they received the leads (for which they had been investing X amount of money per month) they didn't manage them with the intention of helping those people to buy from them. They didn't send them personalized information and guide them to move on to the next step of the purchase cycle. Sometimes, they didn't manage them at all.
Why does a Dental Clinic pay to generate leads and then not manage them?
It seems crazy to pay to attract people to the “door” of your business and then leave them unattended. But the reality is that a Dental Clinic knows how to do what it knows how to do: solve problems related to dental health. In most cases:
– they don't have time,
– they do not have the necessary resources in terms of qualified personnel,Ebook Lead Nurturing
– They do not know how to organize the process to follow up correctly and close an appointment with their potential clients at their Clinic, which is where they know how to resolve all doubts…
What they do know is that they want to sell more , that they have a problem that occurs from the moment they have some data to the moment they close a first free consultation and that if that process were automated their life would be much easier and their sales higher .
For these types of problems, where all the ingredients for success exist, serious companies that are simply good at what they do but need tools to help them manage their potential customers in a digital environment , this is what Lead Management Automation tools are developed for, to serve your potential customers in a personalized way and help you sell more .
I leave you a link to our post What is Lead Management and How to Automate it? in case you want to continue learning about this topic. The Delio Lead Management team has a team of consultants who analyze your case and help you implement not only a technological tool but also a way to achieve more sales.
