Another reason to use a sexual image is positive reinforcement. This is the method of trainers, manipulators and advertising villains. It works like Pavlov's dogs. If you offer a person something during a meal, when list of japan cell phone numbers he gets his portion of positive emotions, he will also meet you halfway. Researcher in the field of influence psychology Gregory Razran claims that food can be replaced by any image or "bun" that will act like a cake. This is the reason why you can often see long-legged models in advertising, and not your plump neighbor Kolya.
It's a different matter when sexual images are used in advertising for women. A different mechanism is at work here. Through association. Roughly speaking, they are not selling a bra, but beautiful breasts. Our perception is structured this way - we want to get closer to the image of beautiful and successful people. In our time, sexuality is an integral part of such an image. And it will be easier for you to sell something to a woman through such an image. Show her that the product will make her as beautiful as the model in the photo.
We at the agency have repeatedly experimented with sexual images and their impact on men and women. Both options work, even where they seem inappropriate. For example, advertising the stock market or banking services with the question "are you pulling a girlfriend?" and photos of attractive sexy girls, works flawlessly.
And advertising courses for women, which show sexy images of fatal beauties, worked better than campaigns with "family values".
Hidden motives. Men are driven by hormones. Women buy what will make them better.
So next time you see a naked girl in a rebar ad, don't ask why she's there:)
