Maintaining your SMS marketing database is just as important as building it. Over time, phone numbers change, users lose interest, and some contacts may become inactive. Regularly cleaning your list ensures you’re only engaging with active, interested subscribers. This involves removing invalid or unreachable numbers, honoring opt-out requests, and monitoring engagement rates to identify inactive users. It’s also a good practice to send re-engagement campaigns to dormant subscribers—offering them a chance to stay or leave the list voluntarily.
This helps maintain high deliverability rates and a positive sender reputation. Beginners often overlook list maintenance, focusing instead on growth, dominican republic phone number list but quality should always take precedence over quantity. A smaller list of active and interested users is far more valuable than a larger list with low engagement. Keeping your database accurate, up-to-date, and permission-based ensures that your campaigns perform well, comply with regulations, and contribute to a meaningful customer relationship strategy.
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