Unlike general brand advertising, sales promotions are more immediate and action-driven, often tied to specific objectives, such as driving sales during a slow period or clearing out end-of-season stock.
Implementing effective sales macedonia phone number list promotions and loyalty programs can help retain existing customers by encouraging repeat purchases and enhancing customer loyalty.
Not only do they help increase sales, but they can also elevate brand awareness, improve customer retention, and provide an edge over competitors.
Types of sales promotions
There’s no one-size-fits-all when it comes to sales promotion activities. Here’s a look at the most common types:
1. Discounts and coupons
Discounts and coupons are classic tools to attract price-sensitive customers. Whether you offer a flat percentage off or a special code, these promotions work well to entice new customers and reward your existing audience.
For example, a “10% off for first-time buyers” discount can make a big difference to hesitant customers.
