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A/B test your popup messages

Posted: Mon Dec 09, 2024 8:48 am
by sheikh12345
They splash a vibrant color on it and go for an enticing, out-of-the-ordinary CTA. Instead of the standard “Buy Now,” they make things interesting by encouraging customers to “Get Mine Now.” This tweak likely hits home with their target audience, adding an extra touch of excitement to the shopping experience.

9. The Kopi Luwak Company
The Kopi Luwak Company's pop-up is offering a mystery discount
Kopi Luwak Company’s pop-up form employs a clever strategy with its mystery discount.

Mystery discounts work well lebanon phone number list because they spark curiosity in visitors and generate buzz, potentially enticing more subscribers than a straightforward 15% off offer.

Take a look at the “Reveal the code” CTA and the “No thanks, I don’t like discounts” alternative—it’s a persuasive approach since, let’s face it, who doesn’t like discounts?

10. Crazy Nutrition
Crazy Nutrition's pop-up is offering a special discount for returning customers.
Crazy Nutrition’s popup design is a great example of using a special discount code for your offers, helping returning customers feel extra special.

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If you want to treat your existing customer base, giving out special discounts is probably one of the best ways to do it.

A popup design example gallery: 40+ popup ideas
Need a bit more inspo? Browse through our popup design example gallery for 40+ more great popup design ideas!

3 extra tips for boosting your popup
Once you’re ready with your excellent popup design, it’s time to think about your conversion rate. Let’s see 3 extra tips that will help you boost it.

1. Run seasonal campaigns to increase FOMO
Our first pop-up tip is probably familiar to you if you’re a savvy online store marketer.

Your general 10% discount pop-up can be transformed easily into a seasonal pop-up campaign. With this simple change, you’ll make your pop-up even more relevant to your audience.

Seasonal deals can create a sense of urgency, increasing the FOMO in your website visitors.

Find out how to give your popups a seasonal taste.

Even if you’ve known your customer base for over a decade, it’s always a good idea to test your pop-up messages to figure out which campaign works best.

With Variant A/B testing, you can try different messaging, place your popups in new locations on your website, experiment with bright colors, and much more.

The main point is this: A/B testing is a great way to play around, helping you test your hypotheses and find out which popup designs resonate best with your customers.