For more detailed guidance, Google provides a Manual Actions Guide to help you address specific penalties and restore your site’s rankings.
12. Improve Site Speed
The average page load time for a site ranking on Google’s first gmx email list page is just 1.65 seconds. Optimizing your website for speed can help you achieve similar results.
Page speed is a critical ranking factor because search engines prioritize fast-loading sites to enhance user experience. Beyond rankings, slow-loading pages frustrate visitors, leading to higher bounce rates and lower engagement.
A faster website keeps users on the page longer and increases the chances of conversions.