Web communication, better a little more control: the New York Times email
Posted: Mon Dec 09, 2024 5:40 am
It's true, work rhythms are increasingly tight, but sometimes haste and distraction play bad tricks. It happens to everyone to make some small mistakes in web communication, but in some cases an oversight can produce sensational effects.
This is the case of the New York Times , which in 2011 mistakenly sent an email, intended for a few hundred users, to all the addresses in its database. The message was supposed to reach those who had recently canceled their subscription, to offer a renewal at a convenient price. But a distraction at the time of sending meant that 8 million people received it instead. After an initial attempt to pass the message off as spam, the newspaper had to send a second email to clarify the error and apologize to readers.
Lesson learned: an extra check-in never hurts!
What does the New York Times mistake teach us? Before clicking the “send” button and publishing a post or sending a newsletter, it is better to double-check that everything is in order. Some mistakes can be fixed later, but other times there is no way to undo a blunder. Planning publications and sendings in advance and at a quiet time is a good strategy to avoid mistakes due to haste in your web communication.
All That's Trendy Is Not Gold: Groupalia and the Earthquake in Emilia
A shocking statement from a famous person, a sports event or a showbiz event: there's a new trend cambodia telegram dataonline and everyone is trying to get in on the flow to gain some notoriety . But good web communication doesn't mean indiscriminately throwing yourself at everything that fuels online discussion. In fact, sometimes this strategy risks becoming counterproductive.
An extreme example is an unfortunate tweet from Groupalia , a website offering leisure activities. It was 2012 and the hashtag #terremoto was trending on Twitter, due to the tragic events in Emilia. The company decided to use it to advertise its vacation packages: “Afraid of the #earthquake? Let’s drop everything and escape to #SantoDomingo!” . The heavy criticism was inevitable, leading to a second tweet apologizing for the lack of sensitivity.
Groupalia tweet accused of insensitivity and subsequent apology tweet
Lesson learned: not all trends are worth following!
You always have to evaluate when it is appropriate to exploit a trend. Even if it does not border on bad taste, trying to ride every fashion risks appearing devoid of personality . Going viral is the dream of anyone who works in web communication. But is it worth it to be so for the wrong reasons, or to continue to live in reflected light? Or is it better to exploit trends only when it is possible to do so in a way that is consistent with your image?
This is the case of the New York Times , which in 2011 mistakenly sent an email, intended for a few hundred users, to all the addresses in its database. The message was supposed to reach those who had recently canceled their subscription, to offer a renewal at a convenient price. But a distraction at the time of sending meant that 8 million people received it instead. After an initial attempt to pass the message off as spam, the newspaper had to send a second email to clarify the error and apologize to readers.
Lesson learned: an extra check-in never hurts!
What does the New York Times mistake teach us? Before clicking the “send” button and publishing a post or sending a newsletter, it is better to double-check that everything is in order. Some mistakes can be fixed later, but other times there is no way to undo a blunder. Planning publications and sendings in advance and at a quiet time is a good strategy to avoid mistakes due to haste in your web communication.
All That's Trendy Is Not Gold: Groupalia and the Earthquake in Emilia
A shocking statement from a famous person, a sports event or a showbiz event: there's a new trend cambodia telegram dataonline and everyone is trying to get in on the flow to gain some notoriety . But good web communication doesn't mean indiscriminately throwing yourself at everything that fuels online discussion. In fact, sometimes this strategy risks becoming counterproductive.
An extreme example is an unfortunate tweet from Groupalia , a website offering leisure activities. It was 2012 and the hashtag #terremoto was trending on Twitter, due to the tragic events in Emilia. The company decided to use it to advertise its vacation packages: “Afraid of the #earthquake? Let’s drop everything and escape to #SantoDomingo!” . The heavy criticism was inevitable, leading to a second tweet apologizing for the lack of sensitivity.
Groupalia tweet accused of insensitivity and subsequent apology tweet
Lesson learned: not all trends are worth following!
You always have to evaluate when it is appropriate to exploit a trend. Even if it does not border on bad taste, trying to ride every fashion risks appearing devoid of personality . Going viral is the dream of anyone who works in web communication. But is it worth it to be so for the wrong reasons, or to continue to live in reflected light? Or is it better to exploit trends only when it is possible to do so in a way that is consistent with your image?