Plan publications with an editorial plan
Posted: Mon Dec 09, 2024 5:24 am
On Facebook there is no shortage of possibilities to target the audience of your ads in an extremely precise way. You can select people who work for a certain company, who hold a specific position, or who have shown interest in a competitor's page. There is also the possibility of importing a database of contacts that you already have into the platform , to reach them also within the social network. The possibility of using Lookalike Audiences is very interesting , the tool that allows you to expand your network, getting in touch with users who have similar characteristics to yours.
But if you have the specific goal of generating leads on Facebook, there are brazil telegram data two strategies in particular that deserve a closer look.
Leverage retargeting
We have all been “victims” of retargeting: suddenly the product we left in the cart of an eCommerce site starts to appear among the ads of all the websites we visit, including Facebook. Why not apply the same technique with a potential undecided business client? By installing the Facebook pixel, it will be possible to monitor some key user actions on your site, to then show them ad hoc ads within the social network.
An example? You can select users who visit the “our services” or “get a quote” page on your site, but without leaving their data. After that, you can try to intercept them with targeted ads on Facebook. As we have seen, ads that promote registration for a webinar, downloading an ebook or a demo work well. Furthermore, since in this case the user has already shown some interest, a limited-time discount or an offer for a free quote could also be the right move to dissolve any remaining reticence.
Facebook groups: join the discussion
There are over 10 million groups on Facebook , within which 1.4 billion people gather to discuss a variety of topics. Participating in discussions within groups relevant to your industry is a great way to generate leads on Facebook. With a search you can discover groups dedicated to the topics that are most interesting for your potential leads . If there aren't any, you could also consider creating one yourself. The important thing is to focus on adding value to the discussion through yo
But if you have the specific goal of generating leads on Facebook, there are brazil telegram data two strategies in particular that deserve a closer look.
Leverage retargeting
We have all been “victims” of retargeting: suddenly the product we left in the cart of an eCommerce site starts to appear among the ads of all the websites we visit, including Facebook. Why not apply the same technique with a potential undecided business client? By installing the Facebook pixel, it will be possible to monitor some key user actions on your site, to then show them ad hoc ads within the social network.
An example? You can select users who visit the “our services” or “get a quote” page on your site, but without leaving their data. After that, you can try to intercept them with targeted ads on Facebook. As we have seen, ads that promote registration for a webinar, downloading an ebook or a demo work well. Furthermore, since in this case the user has already shown some interest, a limited-time discount or an offer for a free quote could also be the right move to dissolve any remaining reticence.
Facebook groups: join the discussion
There are over 10 million groups on Facebook , within which 1.4 billion people gather to discuss a variety of topics. Participating in discussions within groups relevant to your industry is a great way to generate leads on Facebook. With a search you can discover groups dedicated to the topics that are most interesting for your potential leads . If there aren't any, you could also consider creating one yourself. The important thing is to focus on adding value to the discussion through yo