Infinite scroll, what it is and what are the advantages but also the SEO problems
Posted: Mon Dec 09, 2024 5:03 am
SEO
Infinite scroll, what it is and what are the advantages but also the SEO problems
Infinite scrolling – also known as infinite scrolling – is one of the most used techniques to display content in taxonomies. It could be product sheets of an ecommerce in a tag, blog posts Pakistan Phone Numbersor articles of a thematic magazine in their respective categories. In any case, infinite scrolling is crucial.
Basically, the organization of elements in an archive is entrusted to pagination , a system that allows you to divide the list into archives with the same number of elements organized in ascending order.
At the base of these resources is a list of numbers and navigation elements linked to allow the user and the search engine spider to reach the various sections. All very logical. But then why hypothesize a different solution? And is it really right to focus on infinite scroll?
Table of Contents
What is infinite scrolling and what is it for?
Difference with other organizational structures
Advantages and disadvantages of infinite scrolling
Why infinite scrolling is worth it
The cons of infinite scrolling
SEO and Infinite Scrolling: Problems and Solutions
Dividing content into pages
Insert pagination link
Use SEO friendly URLs
Add replaceState or pushState
Infinite scrolling, is it worth it or not?
What is infinite scrolling and what is it for?
With this term we mean a function that can automatically load content without requiring any action from the user. For example, if I go to the web page of a large online magazine or one of the many social networks I can use this solution. With infinite scrolling there is no button to load more posts or to scroll to other pages.
Everything moves thanks to a JavaScript that is activated when the user arrives at a certain point of the page while the other contents are loaded automatically in the background.
The reason for aiming for infinite scrolling? To involve the user well in online reading , and this is the main difference compared to other methods for organizing content.
Difference with other organizational structures
We have highlighted the basic feature of infinite scrolling: the reader arrives at a certain level of the page, a loading wheel is usually activated and new elements are loaded into the list. Without any action from the audience. The standard pagination is the one that presents numbers and arrows.
Pagination example
How does this system work? Usually there are the first pages of the archive linked and a tool to move forward and back. When there are many, there are ellipses and the link to the last one. There is an intermediate solution between these systems: load more.
What happens in this case? There is no pagination at the end of the list but a button that, if clicked or selected via smartphone, allows you to show new posts, articles or product sheets .
Advantages and disadvantages of infinite scrolling
As you can imagine, such a radical solution can be the source of several reflections from the point of view of pros and cons. There are design and UX fundamentalists, together with SEO experts, who push towards ordinary pagination. The avant-gardists and revolutionaries, on the other hand, would like infinite scrolling everywhere. At most, load more. But are these solutions really always useful?
ght directions. And index all the archive pages with the related publications.
Infinite scroll, what it is and what are the advantages but also the SEO problems
Infinite scrolling – also known as infinite scrolling – is one of the most used techniques to display content in taxonomies. It could be product sheets of an ecommerce in a tag, blog posts Pakistan Phone Numbersor articles of a thematic magazine in their respective categories. In any case, infinite scrolling is crucial.
Basically, the organization of elements in an archive is entrusted to pagination , a system that allows you to divide the list into archives with the same number of elements organized in ascending order.
At the base of these resources is a list of numbers and navigation elements linked to allow the user and the search engine spider to reach the various sections. All very logical. But then why hypothesize a different solution? And is it really right to focus on infinite scroll?
Table of Contents
What is infinite scrolling and what is it for?
Difference with other organizational structures
Advantages and disadvantages of infinite scrolling
Why infinite scrolling is worth it
The cons of infinite scrolling
SEO and Infinite Scrolling: Problems and Solutions
Dividing content into pages
Insert pagination link
Use SEO friendly URLs
Add replaceState or pushState
Infinite scrolling, is it worth it or not?
What is infinite scrolling and what is it for?
With this term we mean a function that can automatically load content without requiring any action from the user. For example, if I go to the web page of a large online magazine or one of the many social networks I can use this solution. With infinite scrolling there is no button to load more posts or to scroll to other pages.
Everything moves thanks to a JavaScript that is activated when the user arrives at a certain point of the page while the other contents are loaded automatically in the background.
The reason for aiming for infinite scrolling? To involve the user well in online reading , and this is the main difference compared to other methods for organizing content.
Difference with other organizational structures
We have highlighted the basic feature of infinite scrolling: the reader arrives at a certain level of the page, a loading wheel is usually activated and new elements are loaded into the list. Without any action from the audience. The standard pagination is the one that presents numbers and arrows.
Pagination example
How does this system work? Usually there are the first pages of the archive linked and a tool to move forward and back. When there are many, there are ellipses and the link to the last one. There is an intermediate solution between these systems: load more.
What happens in this case? There is no pagination at the end of the list but a button that, if clicked or selected via smartphone, allows you to show new posts, articles or product sheets .
Advantages and disadvantages of infinite scrolling
As you can imagine, such a radical solution can be the source of several reflections from the point of view of pros and cons. There are design and UX fundamentalists, together with SEO experts, who push towards ordinary pagination. The avant-gardists and revolutionaries, on the other hand, would like infinite scrolling everywhere. At most, load more. But are these solutions really always useful?
ght directions. And index all the archive pages with the related publications.