Sending messages with the monthly invoice (MaBoxAdorée)
Posted: Thu Apr 17, 2025 10:32 am
Take Cactus Shop , an online store specializing in cacti, for example. Previously, the company sent very basic and cold transactional purchase confirmation emails, leaving customers frustrated and unsure about their order. Customer service requests were plentiful , making the shopping experience unappealing.
To change this, Cactus Shop implemented a personalized transactional email strategy. A friendly and fresh tone was chosen, aiming to create an authentic connection with its customers and enhance its brand identity. By using warm and humorous language, the transactional emails not only became more informative but also gained personality:
More relevant emails: Each confirmation email now includes information about delivery times and a real-time tracking link. For example, instead of simply “ Your order is confirmed ,” confirmation messages skype database begin with phrases like “ Let’s spice up your life: your cactus is on its way!”
Regular updates: At every stage of the order process, customers receive exciting updates in their inbox. When a cactus is shipped, they receive a message with a friendly and warm tone: "Your cactus has emerged from the pot! Get ready for a warm welcome."
Improved design: Transactional emails feature a sunny aesthetic, with illustrations of smiling cacti, in line with the company's visual identity.
Potential Results: In just three months, Cactus Shop experienced a 20% increase in customer satisfaction and a significant reduction in customer service inquiries . Their customers are now more patient when waiting for their new cactus, enjoying a more engaging customer experience.
Let's now analyze the email strategy of MaBoxAdorée, an e-commerce store that offers monthly subscriptions to themed gift boxes. Each month, they send invoices to their subscribers.
To change this, Cactus Shop implemented a personalized transactional email strategy. A friendly and fresh tone was chosen, aiming to create an authentic connection with its customers and enhance its brand identity. By using warm and humorous language, the transactional emails not only became more informative but also gained personality:
More relevant emails: Each confirmation email now includes information about delivery times and a real-time tracking link. For example, instead of simply “ Your order is confirmed ,” confirmation messages skype database begin with phrases like “ Let’s spice up your life: your cactus is on its way!”
Regular updates: At every stage of the order process, customers receive exciting updates in their inbox. When a cactus is shipped, they receive a message with a friendly and warm tone: "Your cactus has emerged from the pot! Get ready for a warm welcome."
Improved design: Transactional emails feature a sunny aesthetic, with illustrations of smiling cacti, in line with the company's visual identity.
Potential Results: In just three months, Cactus Shop experienced a 20% increase in customer satisfaction and a significant reduction in customer service inquiries . Their customers are now more patient when waiting for their new cactus, enjoying a more engaging customer experience.
Let's now analyze the email strategy of MaBoxAdorée, an e-commerce store that offers monthly subscriptions to themed gift boxes. Each month, they send invoices to their subscribers.