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Take the marketing copywriting of the fitness industry as an example. out: "Come to the gym, it will help you lose weight. Hurry up and apply for a membership card, there are discounts!" However, the copywriting using the PAS formula may be written like this:

Problem : "Why are you still so overweight? Is it because your lithuania whatsapp lead busy life has left you no time to take care of your health?"
Agitation : “Have you lost confidence because of your weight? Has your poor image affected your career advancement and social activities? Do you feel overwhelmed every day because of fatigue?”
Solution : "Come to our gym now. It only takes 2 hours a day to quickly transform you into a muscular man/woman, regain your confidence, get a raise at work, and live a more exciting life!"
Such copywriting not only attracts the audience’s attention, but also stimulates their urgent need to solve the problem by reinforcing the pain points, and ultimately prompts the audience to take action by providing clear solutions.


Advantages of PAS Formula in Digital Marketing
Precise Targeting : The PAS formula helps marketers accurately identify and locate the problems and pain points of the target audience, thereby ensuring that marketing information is targeted and effective.