Hence the curiosity . The B2B brand journalist is often called upon to deal with a great variety of products , services, processes and technologies. To be able to express such a variety, the desire to learn is fundamental , which is driven, precisely, by a healthy curiosity.
Finally, punctuality in delivery is a pillar of the profession. You might think that it is australia telegram data the same as that required in every job, but in reality it has been a qualifying factor of journalism since the birth of rotary presses.
What B2B Brand Journalism Is Not
After having recalled certain key skills of the B2B brand journalist, it is useful in conclusion to dwell on some of its peculiarities that can be deduced by proceeding by litos e , a rhetorical figure that uses the negative form to emphasize its opposite.
The B2B brand journalist is not a hired salesman, that is, someone who uses his writing skills to convince, flatter or mislead. He has the obligation to inform , taking on the needs of a company that wants to communicate with other companies.
The B2B brand journalist is not a disguised version of the advertiser, but helps organizations avoid the traps of self-referentiality and self-aggrandizement .
The B2B brand journalist is not a lone hero, but collaborates with other professionals in the best tradition of the printed press. With the difference that, operating mainly in the web world, he does not interface with the head of department or the editor-in-chief, but with SEO specialists, content specialists and project managers , to name the most common profiles.
