Instagram is one of the largest online platforms at the moment and therefore certainly belongs in an online marketing strategy. In my last article about Instagram I already briefly mentioned it: stories offer the possibility to put photos or short videos in a row to take up the entire screen of your follower for a longer period of time. But how can you use Instagram stories? In this article I will give you various handles and examples!
First of all, it is important to find out why Instagram stories are so popular now. phone number list After all, Instagram was originally about posts in a timeline like we know from many platforms. These posts can be prepared and worked out in detail to photograph or film everything perfectly. Now it turns out that many Instagram users are not looking for that perfection, but rather for authenticity. And that is exactly what stories deliver. Because not everything can be directed in stories, almost nothing can be captured perfectly, which makes it feel much more realistic. Stories can also give us a much better look behind the scenes, which increases the authenticity even more.
Direct, entertaining and activating
The key to creating Instagram stories is to create a sense of urgency in your followers. Let your followers know that they need to look further to not be left behind, but don't be too pushy (followers know exactly what is clickbait and what isn't). Instead, present it in an entertaining way.
More credible
Instagram influencers in particular are getting better at this. Because stories cannot be directed, these Instagrammers are much more credible when they talk about a product. Stories are not about the perfect photo of the product, but about a (relatively) honest opinion about this product. This appears to be increasingly activating, especially with the new option to link a story, a function that is currently being rolled out .
- Board index
- All times are UTC
- Delete cookies
- Contact us