Thanks to algorithms, which also change
Posted: Sun Apr 06, 2025 8:29 am
Louen products that are tagged and refer to the webshop
Disadvantage 1. No control over what the target audience sees
Thanks to algorithms, which also change regularly, you don't know exactly who will see which content. One thing is certain: with organic reach alone, you often won't be able to reach a large part of your target group. Of course, you can then use advertisements and sponsored posts. They can give a good boost .
It remains difficult to control the algorithms with that. In short: you have control over what you post, but not over b2b email list who it ultimately reaches. That is different with a website, there you have more control over who you reach and when.
regularly, you don't know exactly who sees which content.
Disadvantage 2. Less good for SEO
If you choose a social channel as a leading platform, most of the content will be there. For SEO, this is not optimal. Google does not (yet) include social media signals as a ranking factor for organic search results. That is a shame, but that does not mean that social media are completely irrelevant for SEO. Both are content driven and it is certainly appreciated if the target group is reached by you at the right time with relevant content.
Disadvantage 3. The possible temporary popularity of a social channel
No one can see into the future. Who would have expected that Snapchat would lose market share, because Instagram launched Stories and its popularity turned out to be unprecedented? It is difficult to estimate which social media has a long breath, where you can still hold out as a company for the time being and work hard on building a large and strong community. After all, the wishes and needs of consumers are also changing.
As the owner of a social media (the Zuckerberg's of this world) it is therefore extremely important to respond directly to the trends, developments and wishes and needs of a target group. And you, as an organization, often have no to minimal influence on that.
Disadvantage 1. No control over what the target audience sees
Thanks to algorithms, which also change regularly, you don't know exactly who will see which content. One thing is certain: with organic reach alone, you often won't be able to reach a large part of your target group. Of course, you can then use advertisements and sponsored posts. They can give a good boost .
It remains difficult to control the algorithms with that. In short: you have control over what you post, but not over b2b email list who it ultimately reaches. That is different with a website, there you have more control over who you reach and when.
regularly, you don't know exactly who sees which content.
Disadvantage 2. Less good for SEO
If you choose a social channel as a leading platform, most of the content will be there. For SEO, this is not optimal. Google does not (yet) include social media signals as a ranking factor for organic search results. That is a shame, but that does not mean that social media are completely irrelevant for SEO. Both are content driven and it is certainly appreciated if the target group is reached by you at the right time with relevant content.
Disadvantage 3. The possible temporary popularity of a social channel
No one can see into the future. Who would have expected that Snapchat would lose market share, because Instagram launched Stories and its popularity turned out to be unprecedented? It is difficult to estimate which social media has a long breath, where you can still hold out as a company for the time being and work hard on building a large and strong community. After all, the wishes and needs of consumers are also changing.
As the owner of a social media (the Zuckerberg's of this world) it is therefore extremely important to respond directly to the trends, developments and wishes and needs of a target group. And you, as an organization, often have no to minimal influence on that.