LinkedIn use articles and newsletters as a platform for creating
Posted: Sun Apr 06, 2025 7:19 am
LinkedIn is a place where you can go beyond highlighting the latest trends in your industry. Instead, take a stand on controversial topics. Maybe someone in Forbes last week published an opinion you disagree with. Explain your position in an article or post in a LinkedIn newsletter. You can also go beyond industry topics when sharing your thoughts.
CEOs, COOs, and other executives often share ig data their insights on running a business, managing teams, opinions on industry or job market changes, and more. Sales professionals and marketing specialists often share insights on how they perceive the work environment and industry trends, as well as their successes and failures.
Develop your brand presentation
You can develop your brand presence by using LinkedIn posting best practices. LinkedIn Publisher is a great platform for sharing what’s happening in your business. If you use your native blog to promote to potential customers, then use LinkedIn Publisher to share and discuss business in your industry.
Share updates on major company events, such as product launches, mergers, etc. You can also use examples from everyday life in your company as anecdotes in your thought leadership articles.
CEOs, COOs, and other executives often share ig data their insights on running a business, managing teams, opinions on industry or job market changes, and more. Sales professionals and marketing specialists often share insights on how they perceive the work environment and industry trends, as well as their successes and failures.
Develop your brand presentation
You can develop your brand presence by using LinkedIn posting best practices. LinkedIn Publisher is a great platform for sharing what’s happening in your business. If you use your native blog to promote to potential customers, then use LinkedIn Publisher to share and discuss business in your industry.
Share updates on major company events, such as product launches, mergers, etc. You can also use examples from everyday life in your company as anecdotes in your thought leadership articles.