The criteria to become a Most Engaged Marketeer
Posted: Sun Apr 06, 2025 7:15 am
Personal touch
Manon: “Personal touch. When I post something about our company, I prefer to do so with a personal photo. That is viewed and appreciated.”
Real interaction on LinkedIn
Ingeborg: “Real interaction, engagement with your network. Not just liking and sharing, but really trying to keep in touch with your network. So not connecting for the sake of connecting, but making relevant connections and therefore relevant engagement with people in the network.”
Just be yourself
Ellen: “Just be yourself. And allow others to have it too.”
Authenticity
Lars: “Be yourself, authenticity. I am one of the youngest in my market. I could start talking like the rest, but then they wouldn’t find me interesting anymore. I think they accept things from me, because I am myself.”
LinkedIn Sales Navigator
Veerle: “Get Sales Navigator , and listen and follow a lot. Make sure you write personal content and blogs. Make 'communicating via LinkedIn' an actual part of your conversation with your target group.”
Daily habits
Ronald: “Make social media part of your daily habits . People often say 'I'm too busy'. Make time for it. Make it part of your daily activities. Do it in the morning. Just 10 minutes, a post, an interaction, a response to someone. And at the end of the day. It doesn't have to be more than half an hour a day. I think you can achieve a lot with that. And that it will continue to live within your organization. If everyone does it, half an hour a day, it can become very big.”
Passion, lead and focus
Shamit: " Follow your passion and lead and focus on your areas of interest and expertise! Be open to diversity of ideas and knowledge and people ."
Valuable self-written content
Kalim: “ Share meaningful, written by you content. And connect the dots to find new ideas .”
Give
Edwin: “Give! And don’t be afraid to share and help. Be helpful. Good deeds will be rewarded. The moment you give something, it doesn’t mean that you immediately lose your turnover. Often you also have a lot of knowledge, know-how in-house whatsapp number list and you can play a connecting role, so that you still add value, without posing a threat to your transaction, your turnover. So make sure that you are relevant, stay relevant and that people like to contact you.”
Edwin Blok-van Enck: “Donate to your network!”
The Top 10 Most Engaged Marketers are determined based on the following criteria:
First, we looked at the LinkedIn activities of people who are currently employed in a marketing, communications and/or social media position at an organization with more than 50 employees.
The marketers are not employed by LinkedIn.
In addition, the number of connections plays a role, with the number of connections over the past three months being given more weight.
The number of companies you follow also plays a role, with companies followed in the past three months given more weight.
The number of groups you follow, with a heavier weight given to groups added in the last three months.
Members who manage groups with more than 250 members will also see a positive impact on their score.
The number of shares on the platform over the past three months. Think of Company and News updates.
The number of visits to the platform in the past three months.
The number of different pages that members have visited. Think of Jobs, News, Company Pages and Groups. This says something about the quality of the visit and engagement on the platform.
Photography: Diederik van der Laan / DutchPhotoAgency.com
Manon: “Personal touch. When I post something about our company, I prefer to do so with a personal photo. That is viewed and appreciated.”
Real interaction on LinkedIn
Ingeborg: “Real interaction, engagement with your network. Not just liking and sharing, but really trying to keep in touch with your network. So not connecting for the sake of connecting, but making relevant connections and therefore relevant engagement with people in the network.”
Just be yourself
Ellen: “Just be yourself. And allow others to have it too.”
Authenticity
Lars: “Be yourself, authenticity. I am one of the youngest in my market. I could start talking like the rest, but then they wouldn’t find me interesting anymore. I think they accept things from me, because I am myself.”
LinkedIn Sales Navigator
Veerle: “Get Sales Navigator , and listen and follow a lot. Make sure you write personal content and blogs. Make 'communicating via LinkedIn' an actual part of your conversation with your target group.”
Daily habits
Ronald: “Make social media part of your daily habits . People often say 'I'm too busy'. Make time for it. Make it part of your daily activities. Do it in the morning. Just 10 minutes, a post, an interaction, a response to someone. And at the end of the day. It doesn't have to be more than half an hour a day. I think you can achieve a lot with that. And that it will continue to live within your organization. If everyone does it, half an hour a day, it can become very big.”
Passion, lead and focus
Shamit: " Follow your passion and lead and focus on your areas of interest and expertise! Be open to diversity of ideas and knowledge and people ."
Valuable self-written content
Kalim: “ Share meaningful, written by you content. And connect the dots to find new ideas .”
Give
Edwin: “Give! And don’t be afraid to share and help. Be helpful. Good deeds will be rewarded. The moment you give something, it doesn’t mean that you immediately lose your turnover. Often you also have a lot of knowledge, know-how in-house whatsapp number list and you can play a connecting role, so that you still add value, without posing a threat to your transaction, your turnover. So make sure that you are relevant, stay relevant and that people like to contact you.”
Edwin Blok-van Enck: “Donate to your network!”
The Top 10 Most Engaged Marketers are determined based on the following criteria:
First, we looked at the LinkedIn activities of people who are currently employed in a marketing, communications and/or social media position at an organization with more than 50 employees.
The marketers are not employed by LinkedIn.
In addition, the number of connections plays a role, with the number of connections over the past three months being given more weight.
The number of companies you follow also plays a role, with companies followed in the past three months given more weight.
The number of groups you follow, with a heavier weight given to groups added in the last three months.
Members who manage groups with more than 250 members will also see a positive impact on their score.
The number of shares on the platform over the past three months. Think of Company and News updates.
The number of visits to the platform in the past three months.
The number of different pages that members have visited. Think of Jobs, News, Company Pages and Groups. This says something about the quality of the visit and engagement on the platform.
Photography: Diederik van der Laan / DutchPhotoAgency.com