What is PPC advertising?
Posted: Sun Apr 06, 2025 6:41 am
PPC advertising (pay per click) is an advertising where, as the name suggests, you pay every time someone clicks on your ad. PPC appears above organic results in search. It therefore occupies the first positions in search. However, it is a paid position. Organic (unpaid) results supported by a quality SEO strategy appear in search below paid results (PPC advertising).
PPC advertising is marked in search. Depending on the facebook data language of your system, it is either labeled Sponsored or Ad . If a user clicks on a paid advertisement within the search results, the advertiser (website owner) pays for the click.
Even for successful PPC advertising, there are several steps that need to be taken. Let's take a closer look at them.
PPC keyword research
As with SEO, keyword research is also required when creating PPC advertising. In PPC advertising, you compete in an auction system for the opportunity to display your ad on search results pages. The effectiveness of your bid depends on both the amount of money you are willing to pay and the quality and relevance of your website to the keyword you are bidding on.
Keyword research within PPC consists of selecting keywords that are suitable for your offers, affordable and for which you have a real chance of success in the auction. Again, you can use free tools such as Google Keyword Planner or Google Trends to select keywords.
PPC advertising is marked in search. Depending on the facebook data language of your system, it is either labeled Sponsored or Ad . If a user clicks on a paid advertisement within the search results, the advertiser (website owner) pays for the click.
Even for successful PPC advertising, there are several steps that need to be taken. Let's take a closer look at them.
PPC keyword research
As with SEO, keyword research is also required when creating PPC advertising. In PPC advertising, you compete in an auction system for the opportunity to display your ad on search results pages. The effectiveness of your bid depends on both the amount of money you are willing to pay and the quality and relevance of your website to the keyword you are bidding on.
Keyword research within PPC consists of selecting keywords that are suitable for your offers, affordable and for which you have a real chance of success in the auction. Again, you can use free tools such as Google Keyword Planner or Google Trends to select keywords.